Cosmetic Surgery SEO Newsjacking Alert Example from the Apprentice

drleah

We know how competitive “cosmetic surgery” SEO is and so that anything that can give us the edge is useful.

If you have a cosmetic surgery client you have probably already created a piece of content about Dr Leah Totton winning this years Apprentice. If you haven’t there is still time, the story is still warm but chilling as fast as a Polar Bears toenail.

But here is the bit to get your teeth into:

Thousands of viewers have called into the BBC asking for cosmetic surgery help as a result of watching the final of ‘The Apprentice’.

From Huffington Post

The thing to note is the Dr Leah Totton story is still in the popular section. As any linbkaiter wielding a large sharpened news hook knows, you target that which is in the public’s focus.

Andrea is probably joking BBC viewers suddenly realising they want to be injected with gallons of Botox (surely thousands of treatments would be over a gallon of Botox juice), but it’s a good gag and it engages you with the content.

I know I always bang on about headlines being crucial, but in the 3 step formula of linkbait it’s Attract, Engage and get a reaction. Once you have the attention of the reader through a killer headline you have to engage. A juicy line, an interesting first paragraph is what will be needed to engage the reader with the rest of the content.

The reaction that this piece of content wants is probably a social signal (note how low the Google+ social signal is).

Where to now?

Having identified that this is still a story, I would recommend a reaction post to the anti- Dr Leah Totton sentiment, which was to be expected. Reacting to this post would be an obvious one and attempting to engage the writer of the piece over social media is always a way to continue the engaging narrative.

This story is going to have long term viability in the cosmetic space because a real, well funded business backed by Lord Sugar will be happening and is going to be of interest.

Oh and ranking form “Dr Leah”, which is the name of the business, should be added to your targeted keywords if in the cosmetic surgery space.

Stories or narratives, are the bread and butter of the Newsjacker. I will in a future post tell you more about how telling stories is crucial in getting a website ranked in Google.

This is an article from the forthcoming Newsjacking Alerts service

Truro, Cornwall Christmas Shop opens on Hottest day of the year

cornwall-christmas

On what seems to be the hottest day in the year and has driven me from the oven that is my home office to the air conditioned coolness that is the Truro Starbucks, the Cathedral has decided to open a Christmas shop.

christmas-shop

I first saw this story about 20 minutes ago on the BBC Website where it is the 4th most read story. A local newsjacking moment I thought. So quick walk in the City (more of a village really) took a few photos and spoke to the shop keep

truro-christmas-shop

The shop was a Whittards 6 weeks ago and the Church of England bought the shop as it’s so close to the Cathedral and thought lets have a shop that celebrates the birth of Christ all year long. I’m not sure they had devine advanced knowledge of the current heatwave the UK is under, but it’s perfect buzz marketing.

And of course raises the issue of local newsjacking. The Sun newspaper has already visited as have a number of other outlets, so for a day or two this will be national news.

What this has to do with an SEO site, well it’s helping focusing on the concept of newsjacking and the news alert service I am launching. If you happen to have a local business that has a blog, you should be looking at blogging about this story, it’s possible you could add another angle to it and get some publicity yourself.

Most of the time, doing a bit of newsjacking is free and usually folds in to your current process. It takes little effort to spot a bit of news, add your own twist and then push it out into the world via your blog.

Anyway, happy Christmas and pass the suntan lotion

Note: I own copyright on the pictures and only ask you to give a web link back if you use them. Or they can be puchased for £200 each

Newsjacking Sports Direct for links

This is an example of the type of email alerts you will get at Newsjacking Alerts

sports

Sports Direct shop workers hit the jackpot

2,000 Sports Direct staff to receive £100,000 bonus after record profits
Workers hit the jackpot after profits soar 40% to £200m, as sports retailer reaps benefits of 2012′s summer of sport

If you are in the sporting good niche this is an easy story to newsjack. You could offer Sports Direct employees a free bonus. For example, if you sell iPad covers you could offer a free cover to every Sports Direct employee who gets in contact with you in the next 24 hours.

Maybe something better than an iPad cover.

If you are selling a sports product you could offer a free product worth £50 -£100 to anyone working for another retail outlet, saying you don’t want them to be left out.

If you were a local shop you could make the offer open to anyone getting to your shop with their Sports Direct wage slip and offer them something tasty like an iPad mini.

Sell sports bras

Give an uplift to a local sports charities, free sports bras to local sports groups. The idea is that getting a gift is always fun. By celebrating the Sports Direct payout to staff you offer firm support to your local sports groups.

Other niches can take advantage of the concept of rewarding good work and use this story to launch a bonus for staff or even customers.

it would be a brave company that rewarded the staff of their competition, but I am thinking this would make a strong story. if there was some way you could put a caveat on the deal to limit the take up but increase the narrative.

I want to explore this idea further and see if we can come up with a digitally delivered version.

Thinking caps on

Real Time Marketing or Newsjacking is with us to stay

One of my favourite Newjacking is the Oreo Superbowl Blackout Tweet

oreo

Look how many links it got from Wired Slate Cnet Mashable Adage Business Insider PRDaily Buzzfeed Huffington Post Forbes   and even Matt McGee from Marketingland

I could go on of course to include Fastcompany ABC News The Drum MSN but I wont

Now I know what you are thinking, “How is a Tweet of mine going to compete with that?”

It doesn’t need to, it simply has to do more than your competition is doing. This kind of marketing is tricky though, you have to find the right story, you have to have the resources to react quickly.

Also, I know a few people who can help you out. Firstly I have the solution to what news is good news to Newsjack to. I am starting an email alert service that will give you heads up on breaking news that is worthy of hopping on board of. It’s going to launch very soon and will be a bit cheaper than my £200 a month Linkbait Coaching program.

You can get advanced notification by signing up for the email list here.

Also, I have a bunch of very hungry creative content experts, some of whom have been doing work for me, some help out on Linkbait Coaching and others are just brilliant. They will be adding their ideas to the Newsjacking list with their full contact details.

So if you see an idea that is right for you and need it implemented ASAP, the person is already there with a plan, and who knows where that will lead.

But mostly these topical content ideas will juice you up enough to create your own killer content and enable you to be an even better content marketer.

I will let you know as soon as it is live.

Newsjacking the Weather

When there is a specific news story in the media, it may be an opportunity to “Newsjack” it and surf the conversation. People love to link and create social signals around what people are thinking and talking about.

Right now in the UK it is unusually hot, and us Brits love nothing better to talk (moan) about the weather. When we get over our shock and surprise we really quite enjoy it, leaving the media stuck with reprinting the same stories about increased ice cream sales, dogs getting hot in cars and everyone heading to the beach.

With lots of stats being created about the weather it’s probably a good time to look at your niche and see if you can squeeze out a “hot weather” story and newsjack it.

A quick search on Google for “hot weather infographics“. quickly pulls up a ton of data you can reuse.

hot-weather-infographics