Newsjacking Sports Direct for links


This is an example of the type of email alerts you will get at Newsjacking Alerts Sports Direct shop workers hit the jackpot 2,000 Sports Direct staff to receive £100,000 bonus after record profits Workers hit the jackpot after profits soar 40% to £200m, as sports retailer reaps benefits of 2012′s summer of sport If […]

Real Time Marketing or Newsjacking is with us to stay


One of my favourite Newjacking is the Oreo Superbowl Blackout Tweet Look how many links it got from Wired Slate Cnet Mashable Adage Business Insider PRDaily Buzzfeed Huffington Post Forbes   and even Matt McGee from Marketingland I could go on of course to include Fastcompany ABC News The Drum MSN but I wont Now I know what you are thinking, “How is a Tweet of mine going to compete […]

Newsjacking the Weather


When there is a specific news story in the media, it may be an opportunity to “Newsjack” it and surf the conversation. People love to link and create social signals around what people are thinking and talking about. Right now in the UK it is unusually hot, and us Brits love nothing better to talk […]