Linkbaiting with Game of Thrones

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Game of Thrones
Game of Thrones

Link credit

I always say, target those who link, if you wish to get links with linkbait

Few link voraciously than fans of movies and popular TV shows.

If you create a piece of content that is based on their obsession and resonates with their fan mindset (and remember fan = fanatic) it will make them more suggestible to a link.

It’s wrong to think of this as a trick as you will only tend to get links if the content:

  • Provides a solution
  • Adds to the canon of content regarding the subject in a meaningful way
  • Creates or continues a particular discourse.
  • It respects the fan

It helps if the content creator has an understanding of the particular fan base and is not coming to the tribe cold. Interlopers are outsiders and not to be respected. A fan base should be seen as a tribe and approached accordingly.

It may be that one of the fans could be paid to create content that is linkalicious. Most fans do it for the love and would be grateful to be able to pursue their love and make a little wonga.

Also, if you commission work from a fan who has a large and vibrant fan base you have an instant traffic base, which may add any social media signals and result in helping you get more links.

This type of content may seem a bit silly if you are for example a Bristol plumber and specialise in blocked toilets. But the linkalicious content does not have to be within the normal flow of website and so people who are ankle deep in water trying to search for an available plumber don’t get confused with an article on Dragon Eggs and the most efficient hatching temperatures.

Although, well crafted content that is a little tongue in cheek can do wonders for your brand. Especially if you are in a dry sector like Bristol plumbing problems, having content that emotionally resonates with your customers will increase brand recognition.

Don’t believe me, one word.


In fact, make that two words, Russian Meerkats, can you imagine how that initial idea went down at corporate HQ?

Insurance is a serious business, it’s about death, pain, loss etc.

Very few businesses are more serious than providing such a service and so back to our Bristol plumber, of course you can use content that is a little bit cheeky and a little bit silly and there is not going to be harm done to the brand.

Although I am reminded of a lot of blank, client faces that look back at me when I mention this particular way of getting links.

One of these days someone is going to say to me, “we want links, but we want them in a very boring way”.

Anyway, new series of Game of Thrones starts tonight. And if you think I wrote this to take advantage of that.

Well, duh!


p.s. also works well with the Hunger Games

Gremlins in the Machine 24 hour delay to launch Linkbait Coaching

As always with a product launch the Gremlins attack.

The launch of Linkbait Coaching 3.0 is going to have to be put back 24 hours. Membership will be available on Friday 23rd of March.

Apologies if you were itching to get cracking, but some things I can’t control.

I was asked about the price and I’m going to keep the price the same as it was two years ago. £200 a month.

But I am offering a Linkbait Coaching Plus account which will have a bunch of extras and get you a month free, more on this later.

I will be posting a full list of all the new stuff that is going to be in the latest incarnation.

Before you create Linkbait content you have to Ingest your Niche

Linkbait by it’s nature has to be exceptional. It has to be remarkable to attract the links. This of course is relative, it’s relative to the other content which is being produced in the niche you are targeting.

As this is the World Wide Web we are talking about, most content is utter garbage. Sure, some niches are more rich and competitive but most of the time the majority of content is excreble. You just don’t see it, most of us see mediated content that comes through a recommendation or crowd sourcing.

Your content will have to be in the top one or two percentile of quality to have any chance and when I day quality I don’t mean it’s all shiny and polished. Usually you have only a short window of time to push your content and this is why it must be better than anything else in that niche at that time.

To be able to do this you must know your niche. If your blog or website is a passion then you are already on the way, but if you have identified the niche as an opportunity to be plundered then you have to roll your sleeves up and get stuck in.

You have probably already researched the niche well enough to get a toe hold, but now you have to identify those topics that trigger links from authority websites in the niche. What I do is create a Linkbaiting Road Map, this is a process where the niche is mapped out to identify linkers as targets, topics, and styles which work etc.

It’s quite a process developing a Linkbaiting Road Map and it’s something I am going to go into detail about in Linkbait Coaching

iPhone 4 Problems can be made into Linkbaiting Opportunities

Right now there is a problem with the iPhone 4. Engadget has a nice piece on it.

Lets leave aside the iPhone must-buy-on-first-day addiction, which is actually an exceptional marketing mind job although try to find someone who bought an iPhone to say, “dude, I just couldn’t help myself”, what I hear from people are the words, “well I had an iPhone 3 and…..”

The point I am making here is not to poke fun at the first buyers but to underline the fact that Apple is a highly profitable brand to linkbait. It’s a passionate brand and whether you think they are just a corporation like Microsoft or BP and their duty is to the shareholder – you would be right, but you are missing the point.

When content about Apple is published, it has the potential to get noticed by vast amounts of people who have the power to link to your site. These are the people you must stimulate to link.

Happening right now is a problem with the iPhone 4, it’s a huge embarrasement to a company like Apple and is already being taken advantage of by Nokia.

Nokia get the linkbaiters award of the day. They saw the opportunity and understood the social space, they probably don’t need the links but they will steal some of Apple’s thunder. Not quite ambush marketing but very clever.

Now, you have your site, or you may have a clients site. There is probably no niche where you can’t fit in a story like this, you simply have to be creative.

If I didn’t have to go get ready for a product launch tomorrow we could expand more on this and I could give you examples of niches that are hard to get links for could take advantage of such stuff.

This is exactly the kind of thing we will talking about at Linkbait Coaching