Pic source As I sit at my desk with crystal blue, Cornish skies out of my window, I clear the inbox of client emails and consider what will 2014 will bring. It used to be, one massive link from a website which Google deems as an authority was all you needed to kill it in the ranking pages. Linkbait, infographics, etc. all did that. And that was great. But now, … [Read more...] about Massive links or Tribe Building
Link building
To Get Links you need to Forget about Link Building
Pic Source I have been building websites and getting people to go to them since 1998. Doing it for such a long time does not always make you a better link builder, but it does give you a long view. It allows you to note that the current changes in the building of links to increase search engine rankings is just one more change in an constantly changing landscape. The cost … [Read more...] about To Get Links you need to Forget about Link Building
Positive thinking in outreach: How a rejection can be the start of a conversation
When building links, one is always two emails away from rejection. Aside from practical tips for dealing with this situation itself, there are attitude adjustments that should be made. I believe that leaning towards optimism is a great start because optimists are prone to see failure as a setback they will be able to bounce back from. In his book, Learned Optimism: How to … [Read more...] about Positive thinking in outreach: How a rejection can be the start of a conversation
I Build Great Links for my Clients, and what do they do? GIF War
@ChrisLDyson and @barriemoran I am calling a GIF War! This is what happens to my clients after I build great links for them Meanwhile the haterz are giving it this. Inspired by the great minds at: http://www.barriemoran.com http://tripleseo.com/ I think I should leave this kind of linkbait to a younger crowd, I … [Read more...] about I Build Great Links for my Clients, and what do they do? GIF War
How to ask for a Guest Post
I talked about guest posting in the last post I wrote, it seems it's still the fashionable term of the online marketing fish bowl I swim in. However, it's important to understand that what most people are talking about is something very specific. Even though asking people to host your content in exchange for a link back for seo purposes has existed for over a decade, the way … [Read more...] about How to ask for a Guest Post
What Tools do you use for Outreach?
I will be honest, my outreach is limited because I mostly implement linkbait and so the linkers come to me. But sometimes you want something else and need to have a campaign to reach out to website owners and bloggers. You can do this with email, twitter, spreadsheets, text templates (modified to be personal of course) etc., but there are a number of tools these days that … [Read more...] about What Tools do you use for Outreach?