When building web links you should be using FBI powered, psychographic profiling during outreach. It's no longer enough to simply show people content and expect them to do what you want them to do, which is sharing and linking. You need to put a particularly crafted piece of content in front of someone you KNOW will desire it. You KNOW they will desire it because you have … [Read more...] about Don’t do Outreach like one of those PR types, do it like an SEO
Link building
Using SEM Rush to determine link quality
This is a guest post by Ryan Stewart, who first came to attention from me with his great blog post on Moz.com, Why I Stopped Selling SEO Services and You Should, Too Link building is about one thing: driving traffic. That’s it. Mostly. So what about link building using social media? I see a lot of sites actively marketing themselves through social media, and I get … [Read more...] about Using SEM Rush to determine link quality
Why you should use psychographic profiling when building links
The above is the most clipped slide from my Content Publishing Strategy presentation on Slidedeck. This presentation forms the backbone of the content strategy training I offer and the aspect of the "psychographic profile" is always the most interesting to people. People think content is king, but this is wrong. Content is merely the vehicle for the idea. The real … [Read more...] about Why you should use psychographic profiling when building links
Why you should not be working to get links from websites
Websites do not link to websites People share interesting stuff from other people. Real people exist behind the website you want a link from. Think of the person you are going to outreach to and not the website when you do your link building. It's sounds crazy to say it, but the people who can give you a link are just like you and me, well maybe not me, I wouldn't want … [Read more...] about Why you should not be working to get links from websites
Link to me and see how much I will like you
I really like it when people link to my websites, it's different to a retweet or being told your cool by a stranger over email just before they ask you to publish their guest post about a new device that removes hard skin from feet. A link is the most genuine of recommendations. A link is powerful stamp of approval, even more so in these times, as fewer people seem to be … [Read more...] about Link to me and see how much I will like you
I Heart Links
I like Seth Godin. He talks, I listen. I hopefully learn. I link to Seth Godin because I like his books, they talk about interesting stuff like Josiah Wedgewood. I do not use the nofollow tag, as nofollow = numptiness I use contextual anchor text as it is the most logical way to create a hypertext link. Google did not create the internet, or the World Wide … [Read more...] about I Heart Links