Spread Betting – Gambling or Investment?

I ask because I’ve noted on several content sites that they reject articles on poker, horse betting etc. But accept articles about spread betting. And yet when I speak to my friends who earn a living spread betting, they tell me that it is gambling. Certainly when compared to other forms of investment, but the risk can be reduced by increasing your skill in the activity.

Categorisation is important in seo.

As is the semantic meaning of words and phrases.

Spread betting is one of those terms that can have one foot in gambling and one foot in investment.

Why is this important?

Many phrases are what’s called polysemic, meaning they have a number of meanings, read Clustering of Polysemic Words for an interesting look into the the subject with regards to categorisation. The Wikipedia entry for Polysemy is a good place to look for a further understanding of the term.

It is important if you are building a keyword list, sorting keywords into categorisations. Categorising keywords as you well know is an essential part of SEO and so an understanding of the nature of the term, polysemic, may help you in this task.

Context is crucial when deciding which category to put a term which has multiple meanings in. But, there are many forms of context. Most importantly the viewer has a context which if you have done your research correctly you already are aware of and have prepared for.

Our brains like to order things, it’s why lists are so popular. If you confuse the brain over the meaning of a term your message will be lost. Context happens because of the meaning around keyword we are targeting. Context is what happens before, during, around and after the keyword has been digested by the brain.

Many things affect context, and maybe that’s for another blog post.

All this folds into useability and how effective your website is at reaching its objective, be it sales, links, subscribers etc.

Further reading on the subject can be found at:

Don’t Make Me Think, Steve Krug
When Search Meets Web Usability, Nick Musica and Shari Thurow
Neuro Web Design, Dr. Susan M. Weinschenk. Ph.D.

For a more in depth understanding of the workings of spread betting please go to financial-spread-betting.com

Wordtracker for Firefox Keyword Tool

Just downloaded the new SEO Blogger tool from Wordtracker. Banged in the most boring keyword I can think of, “insurance” and it spits out

insurance,auto insurance,cheap insurance,car insurance,insurance quotes,health insurance,life insurance,state farm insurance,dental insurance,progressive insurance,health insurance quotes,farmers insurance,pet insurance,cheap auto insurance,homeowners insurance,travel insurance,allstate insurance,term life insurance,cheap california auto insurance,health insurance plans,home insurance,automobile insurance rules,motorcycle insurance,medical insurance,nationwide insurance,affordable health insurance,cheap car insurance,american family insurance,business insurance,

It also informs you of the number of searches performed on the keyword. You can sort by searches or keyword. There doesn’t seem to be an export to csv facility, which is a shame.

The benefit is that it’s within the Firefox window, it’s quick and easy.

A thesaurus module would be a useful addition.

Another easy way to build keyword such as engineering keywords is to use the Google keyword suggestion tool.

With most tools, the trick is to use it in a way that other people have not thought about. Throw a little creativity at it and have a little fun.

Which reminds me, I have to create some insurance headlines for this weeks Magnetic Content newsletter.

500 Keywords

I love keywords. Hell, I love words. So looking through a list of keywords is also entertaining, and as words are also my business I can claim I am being productive. Here are 500 words culled from Google Analytics, words and phrases and symbols which have been used to bring the stuff I create in front of peoples eyeballs. Kinda cool when you think about it.

I don’t waste much, if any time trying to get google traffic to this blog. I no little use for this data except for entertinment purposes, about it is interesting to observe how people search.

I will link to anyone who also posts their keywords, kinda like a mini-meme. That’s if your brave enough 😉

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