Last year I bit the bullet and started hiring and have now built a team of about 10 link builders and writers. It was hard letting go, but if you follow certain rules and deploy a strict process it can be highly rewarding. A lot of people don’t want the hassle of working for themselves, [...]
How Not to Upsell your Product – or How WHSmiths and Waterstones degrade their brand
October 28, 2010 By 3 Comments
Recently I bought a great book on human behaviour and how to gently influence people from Waterstones book shop, called Nudge by Richard H. Thaler and Cass R. Sunstein (a middle initial always makes you seem more authoritative). It looks to be a cool book, but what I most remember about the encounter is the [...]
What Dan Raine Taught me about SEO Agencies
July 7, 2010 By 4 Comments
I was watching a Dan Raine presentation in the wee small hours of the morning. And I realised what seo agencies are about. Or rather what they are not about. It’s something that has been niggling me for a while and I probably haven’t raised it because a lot of my clients are seo agencies. [...]
