We create content to get links.
We create linkbait to get links.
Linkbait is about content not about links.
Links are the result, not the production. You produce content to get links, you do not build links you build content. (lets get away from this mindset of building links and focus on the reality that is building content for human beings to read)
Content That solves problems gets links
We are not in the seo, link building, web master business, we are in the solving problem business.
The reader is looking for solutions, not content. Linkers love solutions. (It may be content, but is it a solution. (We need to adopt the mind set of problem solvers, not web masters).
Content as a term is an abstract, solutions is the specific focus that works.
To be able to publish solutions you must first know the problem. These are the problems within your niche.
To know the problem you must know your niche.
You don’t have to know your niche, but you should know someone who knows your niche. Publishing solutions can be outsourced.
General information has little or no value , solutions that address specific problems has high value. Intensive research can produce all the problem solving content you will need. Again, this can be outsourced.
Outsourcing, your team must include someone who is an expert in your niche.
You cannot dominate a niche unless you have someone on your team who is an expert, or better still, you are the expert.
The strategic aim is to dominate the niche, we do this by being useful.
The Extremely Useful Content Creation Course
by Lyndon Antcliff
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