Nissan Datsun Newsjacking alert

Example 1 of a Newsjacking alert from the forthcoming Newsjacking Alert service

The niche is the automotive industry, but could be used for any niche if you have the right angle. We find content works best when it’s a similar niche, but if now relevant news is around you can still get a great bit of content created that is triggered by something that is outside your niche.

This piece of news from the BBC website:

http://www.bbc.co.uk/news/business-23313271

It was one of the marques that helped Japanese carmakers establish themselves in Europe and the US.In the 1970s, the fuel efficient Datsun became the car of choice for the everyday motorist fed up with unreliable gas-guzzlers.

Now, more than 30 years after Nissan decided to kill off the brand, the Datsun has been reborn.

On Monday, a new model was unveiled in India aimed at first-timers keen to get on the car-owning ladder.

The new 1.2-litre five-seat hatchback will go on sale in India next year for under 400,000 rupees ($6,670; £4,500). It will also be sold in Indonesia and Russia.

The Nissan Datsun used to be the favourite of minicab driver back in the day.

You can see the attached screenshot for Google trends and the increased interest.

datsun

Cotnent deas:

  • 10 Reasons the Nissan Datsun was the best car to steal
  • 10 Why you could never get a girl whilst driving a Datsun
  • 10 Ways the New Nissan Datsun will make a great limo.

Note: The idea is to get the keywords into the title so that the freshly indexed content will soak up some of the increased searches. You want to give an added element to the story to allow further media content to pick up your story and refer to you.

Further ideas:
Try to find the oldest man ever to own a Datsun
People who have been born in a Datsun
Celebrity owners

Further links:
http://www.guardian.co.uk/business/2…d-india-russia
http://www.carmagazine.co.uk/News/Se…-new-city-car/
http://www.bloomberg.com/news/2013-0…hatchback.html
http://www.autoblog.com/2013/07/15/d…india-w-video/
http://blogs.wsj.com/corporate-intel…of-the-datsun/

The Secret to Ranking a Website in Google

This is a great time for people building great content on the web.

After reading the interview with Google engineer Matt Cutts and expert SEO Eric Enge, it confirms to me the content that people want will be the ultimate factor in whether or not a website will rank.

Yes of course there will still be those anomalies which a clever SEO can exploit, but it would be  foolish to base a business on hunting down the latest thing that Google has not yet fixed.

There is nothing really new in the interview, although it is a great interview and ties together a bunch of methodologies that have been working for sometime.

  1. We all know that we should have an effective social media following on places like Twitter.
  2. We all know that we need to be producing content that is better than any other content which is currently available to the reader.
  3. We all know we should create synergy between all content and online communication output.

So nothing new there.

But how many of us really implement this? When I want something to happen I write a blog post, do a bit of Tweeting, a bit of emailing, a bit of commenting etc., until I get the result.

I already have my processes set in place, I am already a member of various online social tribes – I have my own gang of trusted creative rebels on which I can call upon. I already know my market and what is needed and more importantly how to get people to be attracted, engaged and then what will get them to react.

Which of course I should know having been doing this for quite some time now and having the good fortune to work with some brilliant, clients in a variety of sectors. Getting the client to do what is needed is the hardest part of the equation as results are not obvious before the process begins.

Even though I can show that doing something very specific like producing an infographic on going to Mars can get high quality editorial links from the likes of Wired.com, Mashable.com etc. It still takes large amounts of energy to create presentations that leads the client along the path.

But the client thing is a tangent and not crucial to the core thing being discussed.

What is important

I think it helps if we think along the lines of publishing something popular, than creating quality content. Quality is a relative term and means different things to different people, whereas we can easily define popularity.

Popular content, not quality content.

This is my experience over the 15 years I have been creating web pages to get links out of people. It’s that you need to be creating content that people really, really want to consume.

Thing is, most of those in my industry are more interested in paying a writer £15 to produce an article than £1,500.

Which is absolutely fantastic, because you are competing with people who only have enough juice to get up half of the hill. If you “get it”, you can dominate. That is the secret.

What’s also interesting is that the regular business person finds it hard to get to grasps with the aspects of content marketing, yes I know there are success stories out there, but relative to their whole sector they are tiny. The second secret is that this will always be the case.

There will always be opportunity for those who can create popular content

People in my industry, and I am one of them, are always babbling on about the latest technological advancement in blogging or social media. It becomes this huge wall of noise, and mostly it’s relatively unimportant as it’s not the technology that attracts. It’s the content

It’s the content

It’s one thing of course to define and understand this, another thing completely to implement it in a fashion that delivers an effective ROI. Which is where I tap my 15 years experience in the industry, I have seen and studied huge numbers of real time campaigns that have both succeeded and failed in this time.

A very, very small percentage of websites out there currently implement best practice content marketing, seo, blogging, social media etc. You may not think so because you spend all your time only consuming the good stuff and so think that is all what exists.

Local is getting very tasty

When you talk to the people who are experts in local online marketing, it gets very interesting. As it doesn’t seem to take that much investment for a local business to get a good ROI out of local online marketing. Obviously this is because of the geographical parameters being fixed, and that is not going to change.

Local requires a change in the mind set, but at its basic it is a similar methodology to the huge corporate beast.

Getting it Tabloid

To the people who I personally coach in this area, I tell them to think like the Economist and create like the Sun, newspaper. To be a dealer and not an addict. To think about the reader as being hungry for a specific type of content and simply creating that content and promoting it.

It’s simplistic, but the complexity is in the cultural awareness and defining the thing that people want at that specific time. It’s impossible for the business person running a plumbing supplies website for example. They do not have time to sit on Reddit, Twitter or consume the latest from Huffpo or find that smaller story that fits their niche perfectly.

You need an experienced, culturally aware individual who understands what gets people to link and create social signals and how that folds in to the websites brand development.

Even I can only count about 30 – 40 people who can do this to the required level.  Most of them are highly creative, maverick social rebels types. Most freelance and wouldn’t be caught dead working the 9-5 in house or for an agency. Not that in-house, or agency people can’t do this, but it’s not for people who crave security or who can only operate if they have a defined working structure.

The creativity needs to flow in an environment that is unstable from a business POV or at least looks wonky when you look at it through a business lens.

If you find one of these creative geniuses who can connect all the different parts and implement, delivering and effective ROI, make sure you give them what they want to work on your stuff. Do not let them go over to the opposition, because it’s really hard to find these types of people as they are rare.

If they are aware of their value then you will need to pay premium rates, but if your business model is set up to soak up extra business then it’s worth it. I cannot tell you how many client servers I have crashed because of all the traffic I send clients.

If you want personal coaching help with this stuff I am available for hire. Plus I have a lower cost option for coaching over at Linkbait Coaching I am also launching a Content marketing magazine for the iPad and a Newsjacking email alert service, sign up to the email list for more news on this.

You can also follow me on Twitter and Google+

 

 

 

 

 

Why Kittens Should be part of your Content Marketing

Most read story right now on the BBC Kitten Found on Tube Train

Now before you put your angry young man hat on for people not caring more about Syria, NHS, Global warming etc. just remember that life is pretty crap most of the time. Yes it does have it’s highlights like superfast broadband, but mostly it’s grim and tiresome.

So people need a distraction from the hideousness, they need to laugh or have their emotion changed from rage to empathy.

Yes some linkbait tactics focus anger and use it to get the link, but being nice and fluffy can also get links.

Don’t diss the kitten.

Remember you are a dealer, not an addict.

 

This post was previously publishing on LinkbaitCoaching.com

50 Design Inspirations for 8 types of Infographic

Have an idea for an infographic but don’t know where to begin with designing it?

Fear not!

With thanks to Lyndon, we’ve compiled an ultimate design resource for every imaginable type of infographic. Well, nearly every one.

Our blog post earlier this year, identified the 8 different types of infographics.

This is a list of 50 that we think deserve to be noted for their design, or certain aspects of them.

A visual list of infographic inspiration awaits…

 

The Visual Article

The Visual Article infographic is all about attracting the viewer immediately with the title and offering something more than just a written article. The content itself must be varied, interesting and plentiful so that readers do not come away disappointed.

 

1. Amsterdam: On Yer Bike – by easyJet Holidays

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2. A question of taste – by South China Morning Post

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3. 50 Unbelievable Facts about Earth – by Giraffe

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4. 50 Incredible Facts about Skin – by beautyflash

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5. Why Bill Gates is Better than Batman – by Frugal Dad

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6. 50 Insane Facts about Hair – by Hair Loss Geeks

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7. How to Control Your Dreams – by BedroomWorld

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The Flow Chart

Flow charts are successful for answering questions and when engaging the right audience do well on social media. The design of a flowchart prefers simple over cluttered and to make it worthwhile, there needs to be plenty of options so the viewer doesn’t feel forced into an overly narrow category. Tongue-in-cheek is common and a sense of humour is definitely a bonus!

 

8. Should  I Text Him? – by Becca Classon

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9. Which Infographic Should You Use? – by NeoMam Studios

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10. Star Wars Occupation Flowchart – by OnlineSchools

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11. I Want to Make a Horror Movie – by Canal+

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12. Are You Happy? – by Rick Webb

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13. Should Your Business be on Pinterest? – by Intuit

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Useful Bait

The useful bait does what it says and provides a useful resource to the viewer. Usability should be the priority with a straightforward design and content which is strictly relevant to the topic. When designing infographics like these it’s best to imagine them being printed out.

 

14. Gangnam Style The 5 Basic Steps – by Hugo A Sanchez

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15. Kitchen Cheat Sheet – by Everest

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16. Sitting is Killing You – by Medical Billing & Coding

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17. How to Train Yourself to Speed Read – by Mindflash

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18. Exceptional Expressions of Espresso – by Pop Chart Lab

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19. Pairing Wine & Food – by Wine Folly

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20. The Shelf Life of Food – by Visual.ly

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21. The Charted Cheese Wheel – by Pop Chart Lab

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Number Porn

Impressive numbers coupled with an engaging design make the ‘Number Porn’ infographic work. Numerical infographics boil down to a lot of numbers with little visualisation to aid comprehension. They are straightforward to produce but may lack a bit of imagination.

 

22. Titanic by the Numbers – by History.com

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23. Education by the Numbers – by Microsoft Education

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24. A Day in the Internet – by MBA Online

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25. Google: Behind the Numbers – by Business MBA

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The Timeline

The timeline shows a journey to the viewer and it must be important to them to be successful. Each element of a timeline infographic should be visualised, so it’s easy to see the progression and is visually stimulating.

 

26. The Road of the Future – by Carloan4u

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27. The Evolution of the Geek – by Flowtown

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28. The Evolution of Video Game Controllers – by Pop Chart Labs

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29. A History of Western Typefaces – by Mashable

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30. The History of Home Heating – by Global Home Improvements

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31. The Apple Tree – by Mashable

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Data Visualisation

“If a picture is worth a thousand words, then a data visualization is worth a thousand more.”

Data Visualisation is the bread and butter of the infographic world. A creative approach along with careful design can get great results and lead to placement on high-profile sites.

 

32. The Billion Dollar-o-Gram – by David McCandless

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33. Mission(s) to Mars – by Bryan Christie Design

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34. Fifty Years of Exploration – by National Geographic

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35. Snake Oil? by David McCandless

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36. The Big Numbers – by Rune Leth Anderson

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The Versus Infographic

Matching content to audience is crucial here. You need to consider what the audience care about and focus on two characters or concepts. A common feature of these infographics compares both differences and similarities. A little humour and stylised design are a must if they are to succeed.

 

37. Geek vs Hipster – by Geeks Are Sexy

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38. Messi vs Ronaldo – by Visual.ly

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39. A Tale of Two Meals – by Massive Health

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40. Beef versus Horse – Guardian Digital Agency

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41. How Being a Liberal or Conservative Shapes Your Life – by David McCandless

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42. Serif vs Sans – The Final Battle – by Urban Fonts

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43. Woof vs Meow – What Our Furry Pets Reveal About Us – by Hunch

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The Photo Infographic

Arguably the hardest to produce, these infographics need quality photographs and a well thought out design to come off as professional looking. When done right though, these infographics are visually arresting and provide a unique way to display information.

 

44. Dining Etiquette 101 – by Sun Sentinel

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45. The Simpsons, South Park and Ninja Turtles LEGOs – by Jung Von Matt

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46. Know Your Poop – by Raj Kamal

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47. The Evolution of a Hipster – by Paste  Magazine

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48. Fat or Fiction – by Fat or Fiction

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49. Seven Summits – by FFunction

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50. Refugees and Immigrants – by Peter Orntoft

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We hope these proved useful and let us know if you agree with our choices!

Compiled by Danny Ashton, founder of the infographic agency NeoMam Studios.

Why you don’t need to know what Content Marketing means

Gutenberg Printing Press

Lets be honest about “Content Marketing”, just for once.

“Content marketing”, was invented so online marketing agencies can sell more stuff.

Yes I realise all my pals or now ex pals in my industry will tell me to STFU. But I have thing little aberration in my brain that sometimes inhibits me from bullshitting. Which is a real handicap at times.

The reason why the term “content marketing” is a bucket full of rotten, frogs is this…..

There is already a term that adequately describes the act, and that is “publishing.” Some of you may be aware of it.

In the first 50 years after Gutenberg first cranked up his printing press (it was no longer Guttenbergs’ by the way as in was in debt to the investor and had to hand all the rights over to the businessman who lent him the money to make the printing press, but that’s a story for another time.) around 12 million books were printed.

Do you think they understood the art of using publishing for marketing purposes using the cutting edge technology of their time.

To me, the term publishing has marketing at its foundation. After all, publishing is simply a collection of communication methods designed to communicate and cause reaction in an engaged consumer.

If you start to peel off the layers of what people are actually doing when they create an infographic, publish it on a blog and promote it using social media, you quickly understand that the fundamentals never change.

All content marketing describes, is a mechanised way of taking advantage of current publishing and promotional tools, it does not get deep into the fundamentals. It simply hasn’t been around long enough, whilst “publishing” as a term has.

This may seem like semantic drivel, but when agencies overuse the term “content marketing” to promote methods using new mechanisms, when the fundamentals are the same, it gets annoying.

My argument is that the client does not need to know the definition of such mechanistic terms as content marketing, that’s for the industry to sweat bricks over.

But the client absolutely has to get what “publishing” is, and the increased speed and power that the technology can now give us.

So I’m not that bothered about using the word, but do you have to use it so much.

And do you really think that a client needs to know such stuff to get it?