How to Compete with Kim Kardashian’s Ass

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The competition for your website content is not only content from other websites in the same niche. You are also competing with: Buzzfeed.com Netflix Twitter Angry Birds Facebook World of Warcraft Email Lunch Plants Vs Zombies Huffingtonpost.com and last but not least, Kim Kardashian’s Ass The point is, don’t just think about the very small […]

9 Keys to Effective Content Marketing

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1. Content has to have passion 2. Content should have a compounding interest effect 3. Content should be seen as a long term asset 4. Content should inform the reader of how to feel about your brand 5. Content creation should involve building a network of fans 6. Content should deliver a measurable and effective […]

Nissan Datsun Newsjacking alert

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Example 1 of a Newsjacking alert from the forthcoming Newsjacking Alert service The niche is the automotive industry, but could be used for any niche if you have the right angle. We find content works best when it’s a similar niche, but if now relevant news is around you can still get a great bit […]

The Secret to Ranking a Website in Google

This is a great time for people building great content on the web. After reading the interview with Google engineer Matt Cutts and expert SEO Eric Enge, it confirms to me the content that people want will be the ultimate factor in whether or not a website will rank. Yes of course there will still […]

Why Kittens Should be part of your Content Marketing

Most read story right now on the BBC Kitten Found on Tube Train Now before you put your angry young man hat on for people not caring more about Syria, NHS, Global warming etc. just remember that life is pretty crap most of the time. Yes it does have it’s highlights like superfast broadband, but […]

50 Design Inspirations for 8 types of Infographic

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Have an idea for an infographic but don’t know where to begin with designing it? Fear not! With thanks to Lyndon, we’ve compiled an ultimate design resource for every imaginable type of infographic. Well, nearly every one. Our blog post earlier this year, identified the 8 different types of infographics. This is a list of […]

Building Links with Quality Content

People talk about “quality” all the time. Quality links, quality content etc., without really defining what they actually mean when they talk about quality content. Mostly it’s just blather. My definition of quality content, is that it contains the specific elements which together, creates something that is magnetic to a viewers attention. It’s not about […]