One of the biggest problems I come across in helping people build links to their websites is how to build magnetic content which attracts links. It seems that selling plumbers supplies online does not naturally lead to expertise on online publishing. Who would have thought? The reality is, creating effective web content is a highly specialised skill and in some ways is … [Read more...] about Content Marketing Training and a dog called Fenton
Content Creation
Biting Live Chickens with Content Marketing
Content Marketing I must have blinked. And up pops another word for the same stuff we've all been doing for years, yeah millenia, It's now called "Content marketing". Or it could also be called "read stuff-buy stuff". However, it's tricky to sell services at £150/hour to a marketing executive when all you are going to tell them is to implement the read stuff/buy-stuff … [Read more...] about Biting Live Chickens with Content Marketing
Addictive Marketing
Where can I hire a writer?
As a writer I get confused when publishers ask me where can they find great writers. "Have you tried the Internet?" Usually gets a blank stare. Apparently it's really hard to hire great writers. I have only on few occasions hired writers to do work, which has probably made me a lot poorer as I take way too long over commissions. In fact I think over 95% of the writing I do for … [Read more...] about Where can I hire a writer?
Linkbait Ideas
You might want to check out Magnetic Web Content, for more ideas. These web content ideas were first published in Linkbait Coaching last October. Note: this was around the Olympics, banks were not yet evil, the £ was strong...etc. Oh how things have changed. What's rubbish about being British Wired costs $10 a year to subscribe in the US and $70 in the UK I am sure there are … [Read more...] about Linkbait Ideas
Content Content Content – Why it gets me Excited
Do you groan when you read, "Did you know that content is king?". I do. But only because it's an old phrase that has be over-used and misused countless times. More and more this year I'm thinking it's the year of content. Last year was the year of Linkbait. But, lets face it, linkbait is content. A "ten cups of Colombian coffee an hour", kinda content, but content never the … [Read more...] about Content Content Content – Why it gets me Excited