I hate the content industry. But isn't that the industry you are in? No, the industry I am in is communication and persuasion. Sounds just as bad, so what's up with "content"? I was reading an article on adage.com and I had the warning, the word paradigm was used in the title. But what I focussed on was the bit about content... At its core, it requires an … [Read more...] about Why you should love content strategy and stop worrying about content
Content Creation
What content is really about
A Thought provoking piece by Rand over at Moz.com, but there is something he left out. I always like the bear chasing story when educating about content, you have probably heard it but for those who haven't. Bear wants to kill two men. One man quickly puts on his running shoes. Other man says, "There is no point in putting on your running shoes. You will never outrun a … [Read more...] about What content is really about
How to create content for a credit card blog
Building a blog around the credit card niche can be highly lucrative when it comes to affiliate income. It may seem like a no brainer niche to make money in, but the problem is anyone who can stop playing Minecraft or Candycrush for 5 mins can knock up a blog, grab a bunch of keywords, look at where other sites are getting links from and build another credit card blog. The … [Read more...] about How to create content for a credit card blog
How to learn to create content by reading about Tinder and Almonds
Companies hire me to help them create content that is different and stands out from the crowd. Most realise creating one piece of great content is achievable, as you are tapping a lifetime of experience and ideas. But once that creative reservoir is drained, you realise it's quite hard to crank out kick ass content day after day. Which brings me to sex and almonds. hardly … [Read more...] about How to learn to create content by reading about Tinder and Almonds
60 Second Website Review of The Raw Chocolate Company
This is a 60 second website review for the Raw Chocolate Company I'm taking quick, video snapshots of website design, usability and brand building of websites I think are worthy of sharing. This is intended to be a series that will help to give an overview of numerous great websites and highlight the good stuff they do. I can give your website a video review and add it to … [Read more...] about 60 Second Website Review of The Raw Chocolate Company
An Alternative way of looking at the content creation process
When creating a piece of content repeat the concept in as many flavours as possible. This will sharpen the parts that work and reveal fresh and unique aspects of the idea. In the video we have Rob Brydon and Steve Coogan playing with the idea of the announcement of a television drama with Trevor Eve. What is interesting is how many times it is repeated just a little be … [Read more...] about An Alternative way of looking at the content creation process