Keeping up with seo blogging

To me, blogging has been a means to an ends. Get clients, establish the brand, wind a few people up. The problem is of course when you get the clients you no longer have the time to blog.

But, I think you still should.

It keeps the mind focused, it keeps the creative gene fed with blood and oxygen, it enables you to start conversations on topics you are interested in. Problem is, if you are late for a client, which I am 80% of the time (have difficulty letting go of the work, just one more tweak) then they may get pissed at what they see as you goofing off on your blog. When in fact it actually helps get the juices flowing and helps you serve the client better. [Read more...]

Your Blog Should Be Kept in a Sterile Enviroment

I rarely beg for social media votes on this blog. The reason is not because begging for social media votes is beneath me, far from it. But I want what I publish here to live and die on its merits. That way I can then see what the market loves and what it hates.

By knowing what people like I can deliver more of the same. I can find out what works and what does not, but if I started to go out and market the blog posts amongst my contacts the data would be made murky.

Most of the time, when I sweat over a post which I think showcases my huge talent, it bombs. But when I knock out something quick and dirty, something I think no one will take serious. It goes mental. Well that’s not entirely true, but the market constantly surprises me and I like to have the fresh data.

For example, I have tried different styles of headlines and it’s mostly the shorter, resourceful headlines which work, rather than the wordy, trying too hard to be clever headlines.

Always be testing.

Don't be Useful, Make Me Think

What makes me link these days is not something that is obviously useful, but rather something that gets me to think. Members of Linkbait Coaching, hopefully know that if they want a to linkbait me, this is what they have to serve up.

So what got me thinking this morning was this post, titled, Don’t Be Popular, be Useful, which in turn is a response to a Jonathon Morrow at Copyblogger titled, How to Stop Being Invisible.

I also read an article in Wired about Juliet Allison, someone I knew nothing about till today. Maybe I should read Gawker more, yeah right.

The Barone article, crystalised a lot of what I had been thinking. [Read more...]

Is Blogging the Answer?

Patrick Altoft continues the conversation started over at Louis Gray

Basically, the word on the streets is that getting links from blogs is less effective than it used to. This may be true amongst the uber bloggers, but I think it’s still very effective lower down the food chain. And lets face it, if you produce information that is going to solve peoples problems you are going to be popular and get links.

The more narrow the blogs focus the more obvious that it can solve specific problems and so attract a niche audience. The problem with most blogs is they are not narrow enough. If there are not enough bloggers in your niche, attract those who are not. Go sideways, think lateral.