Long Copy Short Copy

OK, I admit, my post on social bookmarking was a little tongue in cheek. Designed possibly to raise an eyebrow or two? Most likley, but I also like to play around with the medium of blogging. I was just about to call it an art form, but noooooo.

Posts like that are designed to get you thinking. How long does a blog post have to be. My answer to that is “as long as it needs to be”. The style and objective of the blog will help define, plus the nature of the post. Are you trying to sell, inform, argue?

People bang on about the short attention span of internet users, I do this when talking about crafting headlines. But sometimes a long post is needed to lead people through an arguement to help define the points of view. I have seen successful blog posts that are similar to academic essays. Offering meat when everyone if offering lettuce is an interesting tactic.

This post could be quite long, but I have to go and get some sausage rolls from Truro.

Why turn off comments on a blog?

For a while now I have been turning comments on and off on this blog. I feel a blog goes through stages of life and usefuleness as other projects get more attention. This is no longer the blog it used to be, no longer sucking in comments like an industrial vaccum cleaner.

Most of my good stuff goes elsewhere these days, mostly on clients blogs.

The manipulative art of conversation is more important than ever these days, but there are many ways to create a bit of chatter.

I still have comments open on other blogs. It’s not that comments are bad, it’s just something to consider is the situation requires it.

So to that seo company that is trawling my historical comments for a bit of pointless blog spam. sorry guys, the party is over.

Graywolf has also decided to walk down the non hectoring route of no comments.

And of course you can’t comment on this post, which leads me to believe that you agree with absolutely everything I have said.

Barbara Holmes – my favourite furniture designer

I like hanging with furniture designers, they are cool and smell of wood shavings. My old friend Barbara Holmes is one of the best I know, but she wasn’t even ranking for her name, which is freaky considering she has the .com

So if you are ever in the Bay area and need a piece of furniture that deconstructs the underlying metaphor of the human condition, you know who to call.

Short is not simple, it's essential

Should we twitter like we blog and blog like we twitter?

Is brevity needed to cut through the information haze?

If my twitter stream becomes a stream of consciousness, my blog can be more like my twitter stream used to be.

  • I’m shortening my blog posts
  • Reducing the amount of links in my twitter stream
  • Twittering what I think I want to hear
  • Increasing more links in my blog post
  • Sending out as many twitter posts until my thoughts are finished
  • Using the blog to communicate the most useful information in the shortest way possible
  • Ignoring the number of followers I have

Screw those who tell you there is only one way to use twitter, it’s a tool, the way you use it entirely depends on your objectives.

A twitter manifesto? No, it’s way more than that.

Keeping up with seo blogging

To me, blogging has been a means to an ends. Get clients, establish the brand, wind a few people up. The problem is of course when you get the clients you no longer have the time to blog.

But, I think you still should.

It keeps the mind focused, it keeps the creative gene fed with blood and oxygen, it enables you to start conversations on topics you are interested in. Problem is, if you are late for a client, which I am 80% of the time (have difficulty letting go of the work, just one more tweak) then they may get pissed at what they see as you goofing off on your blog. When in fact it actually helps get the juices flowing and helps you serve the client better. Continue reading “Keeping up with seo blogging”