What is Blogging but simply a communication tool

Some people over complicate things.

Blogging is simply a communications tool.

Once the piece of information you want to communicate is acheived, its purpose is done. Therefore the length of the blog is merely something for the aesthetic.

Of course it could be argued that a blog is also an “emotional delivery machine”, or an “action encourager”. But these still use communication to happen.

So when a blog post is written in a terse fashion, being economical with words, as long as it acheives its purpose it matters little that verbosity is ignored.

Writing less, means writing better.

Getting the Blogging Mojo Back

For one reason or another I stopped blogging, stopped writing.

Which is a shame as I really like the process and it’s something I do well (haven’t the time to be modest this morning).

Most of the problem is simple distraction, too much going on, too many possibilities, even too much success.

Sometimes you have to reduce. Simplify. Not use the, “but it has to be perfect before I publish” excuse.

So, to get the Mojo back I’m just going to blog. Post a blog every day for 14 days.

It may not be linkable, but from a creative point of view it helps crank up the engine.

And you never know, something juicy may come of it.

Hosting Problems

It’s always the same, on the eve of a product launch the server decides to get all emotional. The chaps at Dreamhost are working on it, although nothing is obviously wrong. It sounds like an errant script is deciding to loop and hogging the data.

Server management is always one of those things that I dread, probably because I don’t understand it and always think the techy support guys have a laugh when my emails come in. I’m hoping most people have that slight sense of paranoia and not just me.

It’s tricky finding a good host as the good ones tend to get busy and then keel over.

Fingers crossed for the Linkbait Coaching re-launch tomorrow.

SEO Blogging, or a River of Effluent?

Aaron Wall has a certain style of blogging, one that is highly readable and underpinned by a true experts eye. He also seems to not mind offending big names, my cynical nature leads me at first to think there is some business logic as to where he aims his criticism, but probably not. I think he really enjoys peeling back the skin of those big names and revealing the raw flesh underneath.

There is so much spin and smoke and mirrors on seo industry blogs, everyone has an angle, those selling services are constantly on the look out for advantage. Which I don’t have a problem with as most industries operate in this way, but it requires special skill to navigate through the rivers of effluent that is the SEO blog scene and establish yourself as a top dog. This skill is not just about being a hot SEO, it’s something much more.

Which is why there is need for the top players in the industry to tell it like it is.

Trust and credibility are golden and are the best marketing tools around. If large amounts of people trust you and what you say and don’t think you are simply bigging up a mate or delivering a slagging to someone just because they are a competitor, it’s powerful stuff.

Of course there are other ways to be powerful but that’s for another post.

Here is the cracking article that inspired this post.
Who Are The Top 10 SEOs in the World?