SEO Blogging, or a River of Effluent?

Aaron Wall has a certain style of blogging, one that is highly readable and underpinned by a true experts eye. He also seems to not mind offending big names, my cynical nature leads me at first to think there is some business logic as to where he aims his criticism, but probably not. I think he really enjoys peeling back the skin of those big names and revealing the raw flesh underneath.

There is so much spin and smoke and mirrors on seo industry blogs, everyone has an angle, those selling services are constantly on the look out for advantage. Which I don’t have a problem with as most industries operate in this way, but it requires special skill to navigate through the rivers of effluent that is the SEO blog scene and establish yourself as a top dog. This skill is not just about being a hot SEO, it’s something much more.

Which is why there is need for the top players in the industry to tell it like it is.

Trust and credibility are golden and are the best marketing tools around. If large amounts of people trust you and what you say and don’t think you are simply bigging up a mate or delivering a slagging to someone just because they are a competitor, it’s powerful stuff.

Of course there are other ways to be powerful but that’s for another post.

Here is the cracking article that inspired this post.
Who Are The Top 10 SEOs in the World?

Long Copy Short Copy

OK, I admit, my post on social bookmarking was a little tongue in cheek. Designed possibly to raise an eyebrow or two? Most likley, but I also like to play around with the medium of blogging. I was just about to call it an art form, but noooooo.

Posts like that are designed to get you thinking. How long does a blog post have to be. My answer to that is “as long as it needs to be”. The style and objective of the blog will help define, plus the nature of the post. Are you trying to sell, inform, argue?

People bang on about the short attention span of internet users, I do this when talking about crafting headlines. But sometimes a long post is needed to lead people through an arguement to help define the points of view. I have seen successful blog posts that are similar to academic essays. Offering meat when everyone if offering lettuce is an interesting tactic.

This post could be quite long, but I have to go and get some sausage rolls from Truro.

Why turn off comments on a blog?

For a while now I have been turning comments on and off on this blog. I feel a blog goes through stages of life and usefuleness as other projects get more attention. This is no longer the blog it used to be, no longer sucking in comments like an industrial vaccum cleaner.

Most of my good stuff goes elsewhere these days, mostly on clients blogs.

The manipulative art of conversation is more important than ever these days, but there are many ways to create a bit of chatter.

I still have comments open on other blogs. It’s not that comments are bad, it’s just something to consider is the situation requires it.

So to that seo company that is trawling my historical comments for a bit of pointless blog spam. sorry guys, the party is over.

Graywolf has also decided to walk down the non hectoring route of no comments.

And of course you can’t comment on this post, which leads me to believe that you agree with absolutely everything I have said.

Barbara Holmes – my favourite furniture designer

I like hanging with furniture designers, they are cool and smell of wood shavings. My old friend Barbara Holmes is one of the best I know, but she wasn’t even ranking for her name, which is freaky considering she has the .com

So if you are ever in the Bay area and need a piece of furniture that deconstructs the underlying metaphor of the human condition, you know who to call.

Short is not simple, it's essential

Should we twitter like we blog and blog like we twitter?

Is brevity needed to cut through the information haze?

If my twitter stream becomes a stream of consciousness, my blog can be more like my twitter stream used to be.

  • I’m shortening my blog posts
  • Reducing the amount of links in my twitter stream
  • Twittering what I think I want to hear
  • Increasing more links in my blog post
  • Sending out as many twitter posts until my thoughts are finished
  • Using the blog to communicate the most useful information in the shortest way possible
  • Ignoring the number of followers I have

Screw those who tell you there is only one way to use twitter, it’s a tool, the way you use it entirely depends on your objectives.

A twitter manifesto? No, it’s way more than that.

Keeping up with seo blogging

To me, blogging has been a means to an ends. Get clients, establish the brand, wind a few people up. The problem is of course when you get the clients you no longer have the time to blog.

But, I think you still should.

It keeps the mind focused, it keeps the creative gene fed with blood and oxygen, it enables you to start conversations on topics you are interested in. Problem is, if you are late for a client, which I am 80% of the time (have difficulty letting go of the work, just one more tweak) then they may get pissed at what they see as you goofing off on your blog. When in fact it actually helps get the juices flowing and helps you serve the client better. [Read more...]

Your Blog Should Be Kept in a Sterile Enviroment

I rarely beg for social media votes on this blog. The reason is not because begging for social media votes is beneath me, far from it. But I want what I publish here to live and die on its merits. That way I can then see what the market loves and what it hates.

By knowing what people like I can deliver more of the same. I can find out what works and what does not, but if I started to go out and market the blog posts amongst my contacts the data would be made murky.

Most of the time, when I sweat over a post which I think showcases my huge talent, it bombs. But when I knock out something quick and dirty, something I think no one will take serious. It goes mental. Well that’s not entirely true, but the market constantly surprises me and I like to have the fresh data.

For example, I have tried different styles of headlines and it’s mostly the shorter, resourceful headlines which work, rather than the wordy, trying too hard to be clever headlines.

Always be testing.

Don't be Useful, Make Me Think

What makes me link these days is not something that is obviously useful, but rather something that gets me to think. Members of Linkbait Coaching, hopefully know that if they want a to linkbait me, this is what they have to serve up.

So what got me thinking this morning was this post, titled, Don’t Be Popular, be Useful, which in turn is a response to a Jonathon Morrow at Copyblogger titled, How to Stop Being Invisible.

I also read an article in Wired about Juliet Allison, someone I knew nothing about till today. Maybe I should read Gawker more, yeah right.

The Barone article, crystalised a lot of what I had been thinking. [Read more...]