Why SEO Training for Beginners is still needed

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Admit it.

Do you always roll your eyes when an SEO blogger starts with something like, “I’ve been building websites since….”

I used to, I don’t now.

Because that long view is incredibly valuable, offset of course by dissipation of hunger and passion and a reduction of energy.
I will leave for another blog post, just why it’s valuable to have a couple of grey beards hanging with the 20 something hipster types that form the bulk of people doing SEO.

I’ve been building websites and getting them ranked since 1998, of course this only means something if you keep current.

If an SEO sales person says any of the following. you should kick them out of the door.

  • Your website needs keyword Meta tags
  • You need to nofollow every external link
  • We can submit your website to search engines and not just Google but 1000’s of others
  • You need to have a 2.4% (or any number) of keyword density on your page
  • I’m expert in this great piece of software that can generate 200 links a day on forums

and for more check out the links below.

Yes I realise some of my black hat friends will tell me some of this stuff still works (I wont tell you which) for throwaway websites, but this blog is about helping long term, branded websites get ranked, and a blackhat technique, whilst still valid in certain situations is not valid here.

When you look at something as simple as internal link structure and sites that use drop down menus to facilitate a good flow of link equity with correct anchor text, you notice a lot of sites get this basic stuff wrong, something that grahamplumbersmerchant.co.uk, EnviroSkipHire.com, spcomputers.net. and the pirouettethecollection.com. get right. To give just a few examples. It’s interesting to take a random look at a bunch of websites and see who is implementing best practice design and SEO and who is not.

Now I am not saying that for a website to rank it has to have a drop down menu structure that has correct anchor text. But it sure does help and I would argue that for a relatively cheap win a website should look at being designed around this structure. Personally as a user of websites, I love the drop down menu, perhaps a usability expert such as Kim Krause Berg could tell us the impact on usability with this technique.

Even after all this time, certain techniques that died out nearly 10 years ago are still being promoted by people in the industry. I put this down to a mix of laziness and the fact they can get away with it. It’s not the buyers fault of course, but due diligence needs to be done. There are still plenty of SEO sharks out there and you don’t want to become bait.

Training and education are essential to anyone performing SEO and it’s not about reading one book or taking one course, because you need to learn to differentiate between the silver tongued devils telling you the garbage in the above list, compared with the gold in the link below. You need time and a number of occurrences before you can accurately differentiate who is pulling a fast one and who knows their apples

9 Outdated SEO Techniques Still Practiced Today
10 Old SEO Methods You Need to Stop
Five Outdated SEO Tips: How Not to Optimize Your Website
5 outdated SEO practices you should avoid
25 Outdate SEO Terms & Tactics VS Their Modern Alternatives
5 Outdated SEO Tactics You’re Probably Still Using

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Best Cafe in Truro

Truro Arts Cafe

The best Cafe in Truro has to be the Truro Arts Cafe.

And no I am not linking to them because they are my client and they are paying me. But because I really like the place and the people there.

Remember when you used to do that, wrote about something you liked and linked to it and Tweeted about it for no commercial gain?

Old school blogging.

Miss that.

Now it’s mostly monetised and the corporate execs who are passionate about their brand until the recruitment guru calls with offer of a new gig, have got there greying, scabby little talons into that cool little concept of writing about stuff simply because you love it.

But then again, we all have to pay the bills and no matter how many retweets your blog post will get, it probably wont fill your pockets with enough cash to buy the latest GoPRO Cam or the new Phantom Drone.
See what I did there?

Will you please start linking again to stuff you love and stop being scared of Google dropping a huge pile of deffecant on your head for doing so.

New Lego Mini Figures 12 are out now

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And they look so good, I have my eyes on the Babarian.

You may be thinking, “but what does lego have to do with getting people to go to my website?”

I started writing out the answer and then realised it’s a huge bit of content that I will release in a better form than a blog post.

Sign up for “How Lego can help your Content Marketing”, on the email list.

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How Best to Create Topical Content

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Creating topical content seems relative easy, simply see what news is trending and blog about it. However, like most things in life it’s not that simple.

Target the sexy topics

Take a popular topic such as Bitcoin and mix it with the topic of the site such as here with Ecigarettes and Bitcoin. Bitcoin has been covered extensively by the mainstream media recently. Before that is was avidly talked about on social media and even before that it generated lots of content on specialist websites.

Where there is conversation and news around a popular subject there is a potential to pick up links and social signals. Of course it’s become far easier to pick up social signals these days than links as blog owners are savvy about the value of their linkage. However, an authority blog would never simply link because of payment and would do so along the lines that the content is both useful and interesting to its readers.

The content should not take advantage of tragedy

Producing content around human misery is for proper news organisations, not marketing types, as discovered here by Hubspot with their now removed 5 Hurricane Sandy Newsjacks from Marketers. Newsjacking is similar to reblogging or curating topical content however is better described when it is creating an additional element of news such as I did here with the Bongo Bongo Land Newsjack. Where the additional element of a pair of bongos was introduced to the story. Any newsjacking is made more effective if an offline element is introduced.

The content has to have some connection with your core subject.

Back in the old days you could simply throw up any kind of content on a well linked to website and have it rank. But Google is continually investing in contextually correct information in their search results, Hummingbird is the latest iteration of this goal, but it is ongoing and has been in continual operation for many years. Rand Fiskin of Moz has an interesting take on Hummingbird. Most seo bloggers seem somewhat shocked that Google is constantly improving their results, but Google has been focused on producing better results for many years now. Which is why content has to be contextually correct. At a stretch you could blog about something like, How much is Twitter worth on a website dedicated to saving people money and the cost of things.

Feed your rabid fans

Content should be geared towards your fans, of whom you should know what kind of content that gets them excited. As long as your core fans are happy. If you are in the keep fit niche, make sure you create content which appeals to your core fans, as this content about How a Tough Guy can test fitness, which not only appeals to the core fans of this website, but also offers useful, interesting information for a wider group of people. With the Tough Guy race

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The Ben Sherman shirt wearing SEO types need to learn how to apply eye liner more effectively.

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A report from Channel 4 regarding those who create makeup videos for Youtube and who are crushing the big brands.

Yes I am aware that information architecture is important, and when presenting a website with over 100k web pages to the world, you better be in the hands of a well caffeinated, hardcore SEO type.

But most websites don’t need an uber SEO super geek.

Most can get by on a set of rules which can be learned in a day.

Most business don’t need a full on SEO, but they do need a bit of lip gloss.

Lets get binary

SEO = Anaylitical
Social media = Emotional

Broadly this is true, but those social media types who get SEO and those SEO types who get social media will always dominate.

Specialisation in each discipline will always be useful, but that means you become a Cheetah, rather than a Coyote. The Cheetah is a superb killing machine, and has evolved into something that does one thing very, very well and is magnificent. The Coyote on the other hand is a mangy dog, an opportunist willing take whatever it get it’s stinking paws on.

The Cheetah is endangered.

The Coyote thrives.

Becoming an Outlier is not sound strategic thinking

We know a few things are certain in the online space, one of those is change.

  • The mechanism of the platforms and the way people use online platforms such as Google, Facebook etc. will change.
  • The fundamentals of what attracts people and gets them to do stuff will not change.

The emotional trigger is far more likely to get a click through, a retweet, a thumbs up and even a link, than any rational content proposal.

So don’t you think you should learn about the emotional triggers which should define your content production, if you wish to get links?

This is what I will be teaching for this outing of Linkbait Coaching. Whaddya mean shameless plug, I don’t do this as a hobby.

But getting back to these female, make up Youtubers. How can a brand compete with these? It can’t, so it buys them. They will pound any SEO Rockstar into the ground in a rabid fan based cage fight, they command vast armies of high disposable income, “OMG I WUV U”, type people.

Completely irrational, completely emotional. But if you, as the “Ben Sherman SEO type”, can watch the above video and take certain techniques from it to add to your poker/forex/tech websites then you will win.

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You will become a Coyote.
You will have evolved.

If this resonates and you want to go deeper with this stuff, sign up at Linkbait Coaching and lets have some fun.

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