Truro Local SEO is sometimes not that Local you mean Cornwall or Nova Scotia

Truro Cathedral
Truro Cathedral, in Cornwall, not Nova Scotia.

With all it’s shed loads of Phd genius hordes and mountains of tax avoided cash stashed in Caribbean Island, banks. It still cannot tell that I like in Truro, Cornwall, UK, rather than Truro, Nova Scotia, Canada.

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A quick search for Wolf of Wall St. revealed it thinks I would be interested in watching the movie on a different continent, thousands of miles away. I am sure Novia Scotia has fine cinemas, but the travel costs may negate any pleasure I get from the movie. Although considering the topic, perhaps it would be in keeping if I dropped a grand to go watch a movie.

I have given Google lots of clues. my G+ account is Cornwall, my blog, which my G+ account is tied with has Cornwall in the domain name, my emails are laden with keywords about Cornwall and I know they are looking at my emails (OK the bot is) as they track my advertising delivery.

I understand the technology in place is not yet sophisticated enough to understand I don’t need to see a cinema listing located thousands of miles away and that the argument may be there is just not any other content worthy of my attention regarding these keywords. But I don’t buy that.

If you are going to track then track correctly. I am not one of the tin foil hat wearers who is worried about Google tracking me, I am only worried that they are not explicit about how they are tracking me and their intentions. But I know others are worried about an American corporation with possible links to the NSA.

I’m not worried, as they can’t even figure out which continent I live on.

More info on local seo:
Google Updates Local Search Algorithm With Stronger Ties To Web Search Signals
Listing Management: The Required Foundation for Local SEO
The 5 Local SEO Factors That Matter Most
How To Better Your Local SEO Results

Are You Ready for the Game of Thrones Content Marketing Zombie Horde Attack?

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Many a time I have listened to the moaning and wailing of the Ben Sherman attired SEO, about the overuse of infographics and that they don’t work anyway and that if only the new Content Marketing Manager had said yes to his 500 blog domain network over multiple “C” class ip numbers, we would have no need of the hipster design freaks and their bean bagged offices.

And of course they were right to complain, but the mistake they make is in thinking they are the audience. But there is something far more psychologically painful coming to the grumpy – bitcoin rig under his bed – SEO type, and this time it’s real.

Winter is coming.

You know what I’m talking about right?

To be honest, if you are a fan of Game of Thrones, people like me are probably going to ruin it for you. Not by revealing the list of people who will die this series – as a teacher in Holland did to his class to get them to shut up – no, we are not evil. But by unleashing a wave of content marketing that has been unseen in the Kingdom of Westeros since the dark age of the Dragons….. Sorry about that, got a tad carried away, I meant since ever.

You see, the corporate marketing depts are now infested with marketing types in their early 20’s, you know the sort, the kind that constantly witter on, “like yeah, cool, no worries”, and have a slight twitch coming from being always worried that their 1970’s retro, manbag is going to get pinched.

But they get content marketing, they grew up with it. They lived on Tumblr – before runined by Yahoo, had their first sexual experience with an avatar, think high speed broadband is a human right (actually I agree with this one). They are the ones that have been weaned on Buzzfeed/Huffpo headlines during their formative years. They love content that extends the narrative of the show, like, Game of Thrones – Get the Skills.

Of course, this does not mean they can implement/action/get things done, all you have to do to this generation is show them a shiny ball, throw it and say “go fetch ball”. It only occupies them for a few minutes, but by then they have forgotten what they were doing and are now busy downloading Prisoner Cell Block H, using Pirate Bay through a Romanian proxy, whilst at work.

But these are not the people I was at first referring too, the ones who are going to ruin GOT for you. No, it’s the herders of the 20 somethings, the wranglers of the Millennials, these are people who can squeeze commercially viable output from these “information is free”, Spongebob Squarepants for Student Union President, types. Using a blend of psychology, foosball, and sugar addiction.

Understanding this crowd is probably more important that understanding your customer, as these are the trend setters, the leaders of the pack – apparently Seth Godin keeps one of them in a cage under his desk, helping him keep it fresh.

Once directed, this tribe will go and create industrial scale content for the Walking Dead commuters to consume on their smartphones whilst trying to ignore the body odour of the cycling nazi who is crammed up against them in a crowded train coming into Waterloo.

At first it will amuse and for those it will be aimed at – those who link – it will be fun. But for the rest of us we shall soon tire of the “20 Killer ‘Game of Thrones’ Items on Etsy” type content shoveled at us by the likes of Mashable. (nice find btw, Laura Vitto, and of course the Ben Sherman, shirt wearing SEO will be moaning of Twitter again, whilst setting up secret Facebook groups to mutter about Rand Fishkin.

I’m thinking the content threshold will be met before the season actually starts, the amount of link and Google juice squeezed from these low handing fruit will be more even than the juice coming from Matt Cutt’s plums.

Should you hop on the bandwagon, and pump out some “10 Reasons no one flosses in Game of Thrones”, type content, for your online plumbing supplies website? Probably not, you are competing against a tidal wave of content, vomited forth by zombie plague of those who eat, drink and avoid sex for this kind of stuff.

Like I said.

Winter is coming.

Why you should build content that lasts 7 years

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Pic source

Just a quick one, as I have a ton of work to do today.

Recently someone contacted me, noticed one of my old posts, Beginners guide to SEO links would benefit from having a link pointed to content that had just created. I had created it seven years ago and it still gets traffic, although most of the information was applicable to that time, which makes a link proposition to update it attractive.

I checked out the content asking for the link and found it was top notch, something that people who read this blog would benefit from.

So I gave them a link.

The email wasn’t fancy, but was polite and to the point.

Is link building that easy?

Well, no because first you have to invest a lot of time into content, then you have to build a contact list and then you have to catch the target at the right time. I read the email 6 days ago but as I am catching up with a lot of work left it till now. And that’s the thing, the people you contact have real lives going on and it’s really just a case of numbers and …. well you know the rest.

This kind of link building is hard, at least I have always found it hard, because it’s a bit of a grind. Wins results though.

I am always willing to link out to people who offer something of value to my readers. That is what keeps the web interesting.

Getty allows Websites to use their photo images for free

The bosses at Getty had a meeting.

And decided that too many of these geeky, internet types

were using their images without attribution.

So they put their boffins to work

And they came up with the idea of using the “iframe” tag, just like Youtube videos.

Now that’s interesting, and a lot of fun.

Because we can create better content and more interesting websites, in exchange for giving exposure to the Photo agency.

Of course the photographer may lose out, but just as the music business has had to adapt to the changing landscape, so must photo libraries.

Read more about it on the BBC

Why Does Buzzfeed Content Work so well?

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A recent Buzzfeed content piece has proved great success in getting social signals and links, Which ’90s Alt-Rock Grrrl Are You?

969,000 likes on FB and counting.

Yes, any mediocre content on Buzzfeed is going to get more action that brilliant content on a mediocre website. But the huge numbers here represent that the content is brilliant.

Buzzfeed has made it’s name in the field of brilliant “pop culture” content. It doesn’t always produce good stuff, but you don’t have to if you regularly knock it out of the field.

So what makes this work?

The celebs chosen are not current and even when at their height were not considered mainstream.

They represent what I like to call a “small footprint, but high impact theme”. They may not have Global reach but the people who grew up with these artists have them deeply imprinted on their psyche.

The “personality quiz” technique, has been used for years in teen and womens’ magazines and is an old staple. It requires little focused attention, is done in minutes and provides something to have a conversation about.

People need something to talk about to fill the empty void, but lets not get too existential right now.

The fact that this content requires you to only make 7 clicks, where you probably don’t even read all the options and give it considered though adds to the genius of this content. As it’s instinctual, it’s possible that it’s more accurate.

You don’t have to think too hard to engage with this content, it leads you through what you have to do simply, and clearly.

It’s easy to be critical of such content if you are an intellectual snob, but if you want mass results, you have to go after a mass, populist theme and present it in a way that engages and doesn’t require too much attention and thought.