How to Increase the Traffic to your website

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The New York Times has a great article about viral video.

I found this quote very interesting

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It’s written by Natalie Kitroeff, and it’s very good, go read it.

What is interesting is they didn’t say tell the truth, make it more intellectual, or make it be visually stunning.

It’s all about the emotion.

You have to engage emotionally.

The character of Linkbait is all about emotion.

But here’s the thing, most people are proud. People want to appear more intelligent and well read than they actually are and so will ignore the creation of the simple emotional signal for the complex intellectual one. I am guilty of this. It’s not about dumbing down, it’s simply about understanding how the human brain works and how it reacts to some dumb video.

The journalist wants the cat to die, because that is what happens and that is what journalists do, they report the facts.

The viral expert wants the cat to live because a positive emotion is more likely to be shared than a negative one.

Thing is, people will not tell you what they really like, but they will show you by what they react to and what they allow on their screens and into their minds.

Creating website melting traffic is not about intellect, it’s about being savvy about the human mind.

Never be a fan of the Platform

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Facebook, Twitter, Linkedin, are all platforms.

Social media is the mechanical part of reaching people, everything else is fluff.

Being a fan of a platform makes you irrational, the word fan being derived from “fanatical”.

You need to use the platform and not the other way round.

They are tools, and should be used only to fit into your strategy of Empire Building

Love shooting the breeze on Facebook?
Describe yourself as a “social media evangelist”? This is not for you, please leave now and never return.

Social media is a means to an end and not a destination.

We have been given social media to allow us to ruthlessly use it for our own gain. Never forget that a social media platform has been created to ruthlessly scrape cash into the alligator leather wallets of the venture capitalists. They don’t do it to be your friend.

Pic source