Most Common Mistake of Businesses using Facebook Pages

It’s much more useful if a companies Facebook page is about the benefits of customers using the service, than about what is happening at the company, for example, “We have just had the walls painted a very interesting magnolia colour here at Donotgetit Design ltd…..”

It may be very important for you to give out this information, but it’s incredibly boring for any reader or follower. This is the biggest mistake I see when a business is updating their Facebook page.

It’s as if the boss has decided that the Facebook Page should be used as some kind of corporate newsletter, detailing the minutiae of everything the company does.

People don’t care about you or your business, they only care about what you can do for them.

Linkbait on Twitter

I’m messing around with the new Twitter widget that allows you to embed Twitter feeds, I realise there are other ways of doing thing, but this is the official Twitter version which should make it more stable.


Testing the New Twitter Conversation Thread Widget



From Twitter:

Today we’re bringing Twitter and the web closer together by launching new real-time tools for website developers. With our new embedded timelines you can place any public timeline on your website, connecting your readers with the Tweets that you and others create on Twitter.

Embedded timelines

When seo no longer works what will you do?

You know that seo article that seems to pop up every month, usually under the guise of “seo is dead”?

Well, what if you could no longer manipulate the search engine results pages?

What if Google decided to serve up different but relevant results on a seven day cycle?

There would be chaos in the seo World (again).

If you are in the seo industry step back for one moment and ask yourself a question. Do you think it’s sensible to build your business dependent on the whims of another company? A company who does not rely on you for it’s bread, and in many ways thinks you are scum?

But the thing is, as I write this, seo works. Even with Panda, Penguin and the not often talked about, Polar Bear – crappy links work, paid links work, even Xrummer blasts still works.

And whilst they work they will still be used.

It would be nuts not to take advantage of that.

Such practices are regarded by some as snake oil, but with snake oil there are zero results.

However, the positive effect that these practices give could be gone tomorrow. But you always knew that didn’t you.

Surely you have a back up plan?

Surely you didn’t think it would be the same forever?

Ed Dale thinks that Winter is coming.

Usually I take little notice of articles on this theme as it is overused and sensationalised. Most people who do the “seo is dead” article tend to be those who don’t get linkbait.

But Ed gets linkbait.

And he has announced winter is coming more than once.

When someone like Ed says stuff like this, I listen.

Don’t bother looking for this stuff on seo blogs, you really think they are going to pronounce the death of their business?

Own your traffic source

This website has ironically never really bothered much about Google rankings, this is because people who buy my services tend to connect over Twitter or chat to me after a conference presentation or hear about me on the grapevine.

Social media brings in the bread, so why bother with Google?

Linkbait interests me because linkbait is fundamentally about attracting people, engaging them and causing reaction, the fact is we slap a label on it and call it linkbait and use it to get links. But the skills and techniques you learn as a linkbaiter can easily be used for other purposes.

  • Sales pages
  • Branding
  • Pre sell
  • Advertising
  • Email marketing
  • Blogging

etc.

You don’t have to rely on Google if:

  • If you are into creating apps for the iPhone
  • You have an email list
  • You are a market leader
  • If you have a membership site
  • If when you Tweet enough people listen
  • If you pwn Facebook
  • You make the best donuts on the block

etc.

I have no idea when things will change. But they will.

Prepare! For winter is about to fall and the dead will roam the land.