The SEO Pond is Scumming up

Something beyond the hyperbole just happened in SEO.

But you knew that right.

Pushing SEO is like pushing a giant flaming marshmellow through a cage full of marmuts, it seemed like a good idea at the time.

The focus is obviously on content, but it’s not.

The focus is on people, that’s why you do this stuff for anyway isn’t it.

People to buy your stuff.

Well isn’t it?

Too much talk about content and not enough about delivering emotional experiences.

I am guilty as anyone else, “content” is short hand, it’s lazy. And we all love to be lazy.

Even you.

I have realised this for a few years, but still help a toe in the seo pond, even though it is increasingly scumming over, now there are dead fish floating on the surface it may be time to move 100% to a publishing model.

Publishing what?

Publishing “content”, duh!

It’s really just publishing though isn’t it. The content bit is redundant.

Linkbaiting is now even more important. The type of links you need are the type of links real people need.

Cool.

So, time to leave SEO and head off into the sunset.