Most Common Mistake of Businesses using Facebook Pages

It’s much more useful if a companies Facebook page is about the benefits of customers using the service, than about what is happening at the company, for example, “We have just had the walls painted a very interesting magnolia colour here at Donotgetit Design ltd…..”

It may be very important for you to give out this information, but it’s incredibly boring for any reader or follower. This is the biggest mistake I see when a business is updating their Facebook page.

It’s as if the boss has decided that the Facebook Page should be used as some kind of corporate newsletter, detailing the minutiae of everything the company does.

People don’t care about you or your business, they only care about what you can do for them.