Building Links with Quality Content

People talk about “quality” all the time. Quality links, quality content etc., without really defining what they actually mean when they talk about quality content.

Mostly it’s just blather.

My definition of quality content, is that it contains the specific elements which together, creates something that is magnetic to a viewers attention. It’s not about how the piece looks, it’s about the positive reaction of the viewer.

I’ve seen companies stacked to the rafters with seemingly intelligent people spend over £10k for a piece of content that is nice and shiny, only to attract 15 people. The content usually put together by a trendy young thing from Hoxton who rides a single geared bike and spends over £50 a month on hair products.

The rules of great content is still old school, human interest does not change because it lives online. The primal brain still sits in the driving seat.

So if you sell plumbing supplies online and get into content marketing, you become a publisher. You need to think like a publisher, you cannot think like someone who sells plumbing supplies.

It’s the main thrust of what I teach over at Linkbait Coaching, the trick is mostly about getting the mind set. Some are already in the mode, others have the claw their way to it. But it can be taught.

Everyone can learn how to linkbait.

Look at this great piece of content, David Cameron with Pasties. The idea is simple, the execution without fuss and yet it’s pulled in some great links with very little input. This is because the creator gets it, and I have to say that they are indeed a member of Linkbait Coaching and killing it.

It may seem simple to come up with these ideas, but only if you are in the right frame of mind And I have to say that being in the right frame of mind means you sometimes have to act in a counter intuitive way when it comes to e-commerce.

You can have commercial messages to be alongside a piece of linkbait but it does not help and often hinders the progress of a piece of content.

It’s not just about publishing something shocking or scandalous, it must be carefully crafted and go through a set of processes that lead you to linkbaiting success.

Topical, news focussed content can get a lot of links relative to the amount of effort. Right now we are going deep with the Olympics and ramping up the US Election, which looks to be a good one linkbaiting wise. If only Michelle Bachmann becomes Mitts’ running mate. Heaven!

If you can’t afford the huge fees of Linkbait Coaching membership, follow the Twitter feed, usually one or two ideas are published each day.

May your links be many and aged.

How to Create Great Content Ideas from the News Hook

Using the news hook to create a link attracting piece of content is a great way to marketing your website. It’s difficult to constantly come up with content ideas that work.

By looking at the news and creating content around what everyone is talking about helps your content get noticed, passed around on social media and also get links. Most people are hungry for more information regarding the current news, but most news agencies simply repeat the same information. If you could put a spin on the current news story and fold the theme of your niche within the content, you can creating high quality content.

On linkbait coaching we have a special section where we discuss the news, knock around ideas for content around the news, come up with headlines for specific niches etc. Basically we provide a constant stream of content ideas and headline ideas. It’s relatively easy to then take these building blocks and create your own content, saving a lot of cash by not having to hire that linkbait consultant.

Right now we have an offer, you can check out the service for £50 for 5 days, if you have sucked all the info you are able to, cancel the account and on your way. However for those wishing to continue to get a stream of edgy, hot topic content advice the fee is £200 a month. This of course comes with all the other coaching help that Linkbait Coaching provides.

Below is a list of a sample of the threads in the “News on Crack”, forum. For those with Linkbait Coaching membership you can click on the link and get access to the thread, for those who are not, sorry, you need to sign up.

 

Higgs discovery – Biggest Scientific moment since DNA
Fake cigarette caused M6 police Megabus coach swoop

Mad Mitts Jet Bike Fondue

In Volvo News

Go to Florida and Drown

Barclays Bonkers Bob

LIBOR – London Inter Bank

 

Content Marketing is making every Brand a Publisher

We know a massive disruption is occurring right now in publishing. Not only are old media like Newspapers under attack from the likes of blogs, but brands themselves are taking to online publishing or what some call content marketing.

Before, these brands would advertise in the old media, taking out adverts and buying advertorials. Now the brands themselves are creating content in which to build their brand, attract new customers, increase customer attention etc.

Although technology is allowing a brand or small business to become a publisher of web content and little cost, it is the story or the narrative of the message that is the true King.

Because, it’s not that content is king, most are wrong about this. Content is not King, it’s actually worthless. What is King is The Story. Unless the narrative grabs you emotionally and pulls you in, the content may as well be a pile of grey dust, stepped over on the way to buy a donut.

A lot of online properties have built themselves on foundations of waste pits of garbage content, churned out with no love and a couple of dollars thrown the writers way. Google with it’s not too recent updates put paid to that.

You can no longer build empires of online real estate using the Pyramid method, where the lowest level is garbage and links up to the next level which gets better and better in quality, till at the summit you actually get to the point where you have something you actually want to read.

Efficiencies in scale are always important when it comes to publishing. But if the content you produce does not resonate, does not connect, what’s the point.

Teaching content marketing on Linkbait Coaching daily means I come into contact with people who get this, along with:

  • An understanding you have to think before you create
  • Knowledge that real people need to desire the content
  • Time and resources will be needed to create quality content
  • We should be in the publishing mindset and not the seo mindset
  • We create for people, not search engines
  • Links are a natural effect of our work

Talking to a lot of SEO agencies, I get a feeling that some do not yet get the fact they are in publishing, rather than busting algos.

The story and a deep understanding on the pyschological needs of other humans are now the key weapons in the fight for eyeballs and sales in the World of online marketing.

Getting The Story right is the most important thing an online business can be doing right now in terms of internet marketing.