Web content should be designed to make People gasp, not Bots

You cannot build natural links.

You cannot build organic links.

You can only build content that attracts, that persuades that can be promoted.

But wait, all the seo industry keep banging on about how you must build natural this and organic that.

Understand this, “we are not discussing peaches”.

And I love a good peach.

Quite simply, and I hate to say this as I have a lot of mates (and I even do it myself) do the natural-organic, link build shuffle. The reason it exists is one of marketing speak and oh how marketers love to create jargon.

In other words, it’s guff.

Marketing guff.

And it’s very effective marketing guff.

As an industry we need to label complex, machine based processes with easy to use fluffy, psuedo hippy terms like “organic”. This helps us sell a service that is imperfect, and hide the fact that we don’t totally know what the hell is going on because Google wont tell us. Of course you wouldn’t think that if you read most seo blogs as most present pure guess work as ironclad fact.

Google will hint that we need to build fields of lush, verdant organic links without a tinge of blackhat (another guff word) pesticide.

The problem with this is the language that marketing people use. But Google is run run by engineers and what we are dealing with is a highly engineered, efficient machine.

Get it into your heads.

Google is a machine.

What the hell is organic about that?

Building natural links is an oxymoron.

Is it better to suggest we need to build links that the machine “thinks” is natural.?

Machines are process led, they repeat tasks, they create patterns. Not that you could possibly backward engineer the Google algo . It is one of the most incredible things man has created, I could throw out some mind blowing stats here but you probably already know.

The point is:

We build content for people.

We try to build content for the machine.

Time for us to try to stop doing both.

Web content should be designed to make people gasp, not for a bot to judge with ones or zeroes.

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