My job is mostly about being creative, coming up with web content ideas, creating headlines, writing copy etc. It’s usually quite easy for me to do this and I have always thought that this could be taught, which is what I do at Linkbait Coaching.
Because I feel that it’s simply about having the right mind set, being in the correct mode and not having to be some mad creative genius.
Today I came across a video that reinforced everything that I believe about being creative. The video is by John Cleese, and it is well worth watching. But if you are in a hurry I had jotted down some notes below.
<- Notes begin
"Creativity is not a talent, it is a way of operating", John Cleese
Creativity is not an ability that you either have or do not have, it is absolutely unrelated to IQ as long as you are above a minimum.
The most creative people simply have developed a facility to get into a certain mood or way of operating to allow there natural creative to function. In other words an ability to play and to play for it’s own sake.
The closed mode is a business at work mode, but it is not creative. The open mode is more playful there is no pressure, there is time to play.
Open mode is the curiosity
We need to be in the open mode to ponder a problem, but then switch to the closed mode to implement it decisively, undistracted by doubts about its effectiveness.
There are certain conditions that are conducive to the open mode
Space and time is needed for unlimited play
It’s easier to do trivial things that are urgent and it’s easier to do little things than things we are not sure of.
Most creative professionals are prepared to spend more time with a problem and so create more creative and original solutions.
Keep you mind gently around the problem
I strongly suggest you watch the video if in any way you are connected to creativity. I provide the open mind, the playful creative space. If you find creativity difficult when it comes to content creation and mostly want to get on with implementation then you can hire the creative aspect at Linkbait Coaching.
We are always playing and always have a free roaming mind generating threads and threads of creative goodness on the forums.
Sometimes it simply makes sense to hire a specialist than to try and muddle through.