Jack, thanks for dropping by, I know you do a lot of quality work in the space.
My contention is that all online communication is content and all communication a business puts out is marketing. But that’s for another post.

Therefore, all the stuff done online is “content marketing”, it’s important to acknowledge this as it needs to seep into the business owners mindset and infect all aspects of online output.

Even down to the Privacy Policy.

However, I realise that what is being created by constant use of the term within the industry is that it is relating to specific methods of online communication such as blogging, social media etc. And I must use the term “content marketing” within the industry to be able to take part in discourse and indeed sell my “Kick Ass” Content Marketing Course ;)

But, it should always come with a caveat, just as linkbait should come with a long and detailed explanation about why it shouldn’t really be called linkbait.

What this does is allow a depth to your “content marketing” strategy. As we are indeed in an online communications arms race and whoever has the greatest depth to their strategy will win.

Those who simply crack their knuckles and state, “right, time for me to do some content marketing and knock out a blog post”. Are going to find their seed fall on fallow ground.

Interesting stuff though, semantic exactitude allows for a deeper level of thought on the strategy of online communication.