Learn How to Linkbait like a Pro: Linkbait Coaching 3.0 Launches on Thursday

For over 4 years now I have been training and coaching people in how to get links from people using content. Sometimes known as link baiting, although I prefer the term magnetic web content. This of course is all part of content marketing, which is something I also help clients with. Linkbaitcoaching.com was launched in […]

Quick Few Thoughts on Content Marketing Before I finish my Porridge

The online marketing industry is using the term “content marketing”, widely and consistently. Which means I must use it too, even though I have an urge to write a 10k word essay on the subject of why it shouldn’t be used. Thinking, rather than acting can sometimes (not always) hurt the bottom line. As Linkbait […]

Why Content Marketing is the Wrong Way Round

Content marketing is the wrong term, as I have discussed before, you are not marketing content, you are using content to attract people to you website to be persuaded to perform specific actions such as purchasing, lead generation etc. You are not marketing content, but creating magnetic content. Content that not only attracts, but is […]

Truro Market Rye Bread

Rye Bread

Truro Market Rye Bread is World renowned for its high quality and taste. People travel from miles into downtown Truro to stock up on this particular baked product. When I bought my daily loaf I thought that building links is no different. Offer something Unique It’s a lot easier to build links when the content […]

SEO Content Executive London

Take a job role and add the term “executive” to it and it adds more gravitas to the role. Or does it? What is an executive anyway? Probably something dreamed up by recruitment (executives ;) “Grunt”, would probably be a more accurate term. SEO Content Grunts wanted Would that get a better class of application? […]