Over the years I have noticed Google going through several changes in its relationship with affiliate marketers. It could be argued that Google is more of an affiliate marketer itself, rather than an organised of the Worlds Information. So when it comes to a relationship with the affiliate World, it’s not going to be straight forward. However, if you take into account the business goals of Google it becomes apparent that most of its actions are congruent with its motivation.
Affiliates do like to have a moan about Google, especially if it effects them negatively, but it’s useful to understand that it’s not personal, it’s business. And that Google is simple following it’s natural proclivity to ruthlessly achieve it’s goals.
When Google trips up, there are more than enough people watching to highlight the fact, and rightly so, the enormous power Google wields over the average person is rather worrying. Add to that fact that Google only pays 2% tax in the UK, allegedly, and you get a growing sense of unease about the way it does business. Plus, the nice and fluffy people who run it now are not always going to be running it.
And so, lets take a peek at an infographic detailing the relationship between Google and Affiliates. It does raise some very interesting points.