A few Thoughts on Buying Infographics

Infographics are probably one of the most effective way of getting links these days if done correctly. The problem is that they are expensive, even if you do them yourself the investment in time is hefty. Even in this space, SEO Infographics can deliver the goodies.

We offer an Infographic service with a proven track record, and it’s the single most expensive service we offer.

If you can’t afford to pay, you can’t afford to play.

The problem is, if 10% of your niche are building huge amounts of links by creating and promoting infographics, that will be the 10% which will probably rank the highest. Not that you have to do infographics, but it means you will need to work harder in other areas to compete.

You tend not to see the bad infographics as they tend not to get promoted and shared. But most infographics have many hours of expensive researchers and graphic designers working on them.

It’s not something you can easily outsource, as it takes cultural knowledge and a high degree of skill to craft something at high level.

When something is hard to do it’s worth doing

When something gets results and most people find it very hard to do it’s worth doing, because most people don’t like doing that which is hard.

You are competing with a smaller pool of competitors.

I took my time getting into infographics because you need the right team who can produce at a consistent level. It takes time and investment to put a team together and of course people move on to other things and so the machine does need constant attention. But once that is taken on board, it’s not that difficult.

Single webmasters and small business do not have the resources or skills to be able to compete and so it’s to agencies to supply at a reasonable rate. I say reasonable, but it’s still a large chunk of change for most people reading this. The service is really for those business who are making a six figure sum.

However, and for some this is the really important bit. Big corporations with slow thinking/acting marketing departments don’t get it and can’t act with the required speed and understanding and so are vulnerable to this form of guerilla marketing.

So, if you want to attack a larger corporation that is a bit stuck in the 90′s, infographics is the tool of choice.

One only has to look at how Mint.com has dominated the US financial rankings with huge amounts spent on Infographics.

In fact an infographic on the metrics of Mint Infographics may well be quite juicy.

Content Marketing Training or Linkbait Coaching?

I had a feeling it was coming about a year ago.

A new term to describe something that doesn’t really need a new term and yet at the same time is meaningless.

But lets put aside such semantic discussions for those who chose to burn time on such matters.

The term “Content Marketing” is here and lets embrace it like a long lost friend.

I don’t have to buy into the artifice that this is a new technique, all shiny and fresh. The readers to this blog are mostly hard nosed online marketers who know that knew terms like this are only created so the same old stuff can be repackaged and sold as a new marketing concept.

And so a writer, now becomes a content marketing consultant.

OK, it’s not exactly like that and there are nuances to the term and it’s meaning, blah blah blah.

The term “linkbait” went through a similar process when it stuck its mongrel head out the hole from whence it came. Lots of screen reading time was devoted to its true meaning and whether the £800 suited marketing exec of an International Corporation should be told he needed “Linkbait”, without implying it’s something found on a pavement after a crack addict has vomited on it.

And so it’s natural that the term, “content marketing” has kicked linkbait off the charts. Just like New Wave replaced punk, these things go in cycles.

I know what you are think, “yeah but linkbait isn’t anything like content marketing….” yada yada yada.

You are missing the point.

The reasons these terms exist in the first place is purely economic. They exist so we can sell stuff to clients who don’t want a two hour insight into the nuances of the technique.

The terms do not have defined meanings (a Wikipedia entry is not indicative of a defined meaning) and so when talking to a client the term can be shaped to suit the objective.

The term can now describe a range of things that were not bundled together before. Which is very useful when explaining things to a client, as they do not have the time to understand detail.

Maybe I am being a tad cynical, but I like the thought process to be transparent and it helps me when people say, “Dude, just get over it, content marketing is King“.

Now, as I train people in the dark art of linkbaiting, it’s not too much of a leap to repackage that training into content marketing training.

To my pals who agree with me that calling it “content marketing” is naff and really just a mind job, if the mainstream are running the term, may as well rank for it.

The process of going over to the dark side started last year, may as well embrace it and move forward.

SEO Infographic – Does Google Really Hate Affiliate Marketers?

Over the years I have noticed Google going through several changes in its relationship with affiliate marketers. It could be argued that Google is more of an affiliate marketer itself, rather than an organised of the Worlds Information. So when it comes to a relationship with the affiliate World, it’s not going to be straight forward. However, if you take into account the business goals of Google it becomes apparent that most of its actions are congruent with its motivation.

Affiliates do like to have a moan about Google, especially if it effects them negatively, but it’s useful to understand that it’s not personal, it’s business. And that Google is simple following it’s natural proclivity to ruthlessly achieve it’s goals.

When Google trips up, there are more than enough people watching to highlight the fact, and rightly so, the enormous power Google wields over the average person is rather worrying. Add to that fact that Google only pays 2% tax in the UK, allegedly, and you get a growing sense of unease about the way it does business. Plus, the nice and fluffy people who run it now are not always going to be running it.

And so, lets take a peek at an infographic detailing the relationship between Google and Affiliates. It does raise some very interesting points.

Google Hates Affiliates.

Internet Marketing Infographics by SEO Book

Would you buy a link for the Price of a Mars Bar?

Can a link, retailing at 55p be both profitable for the link builder and effective for the linked to?

A while back I came across a link building scheme that was effectively selling links for 90c, or about 55p. Which is the price of a Mars bar.

As I offer a link building service I was left scratching my head over how they did it whilst keep it effective and making a profit.

Consider one link being built every ten minutes

(they stated all this on the site)
By hand
Do follow
Indexed
Correct anchor text

6 links per hour
30 links per 5 hours = one day
600 links built over 20 days = one month

Retailing at 90c per link
= $540
Costs = $320
Profit = $180

Worker gets $360

This does not take in to account links which are rejected.

To hire a full time worker you would have to outsource to a country where $360 a month is a decent wage. They do exist, but running a team offshore raises other issues.

The only place which fits the criteria are forum links, not the signature links, but within a snippet of text. Could this be performed within the 10 minutes? Probably could be, but you would have to have a team process where each member concentrates on a specific task.

Tasks would be:

  • Researching forums
  • Opening accounts
  • Opening email accounts
  • Seeding the account
  • Writing link text and posting link
  • Entry into spreadsheet and saved in Dropbox
  • Indexing of links
  • Report to client

It could be done, whether or not a link from a forum is worth the effort is worth it is another thing. And you would only know this if you tested it. And if this did work you would hardly blog or comment about it.

My thinking is that it is cost effective, rather a binary yes/no work/not work.

The problem is the effort involved in setting up this kind of thing is not worth it if you only have one site. It really only works if someone else sets up the service for others to buy and then creates efficiencies of scale which make it worthwhile, and would probably need quite a few clients.

It’s interesting though isn’t it?

Updating the List of UK SEO Companies

I started a list back in 2007 of UK SEO Companies, I’ve been neglecting the list lately and quite a few new, vibrant, kick ass seo agencies have sprouted up and deserve to be on the list.

I originally tried to keep the list focussed on business that offered only SEO, but as things developed, agencies are more likely to offer a range of services covering all aspects of online marketing.

Also, I’m going to open up more geographical specific lists, after all this is the month of sharing the link love.

Click through to the page and add your seo agency in the comments. If there is a desire, I may also start a list for web designers, although as they are always at the hairdressers they may not have time to send details.