In 2011 a few things changed in the world of link building, as is always the case. But add that to the cumulative changes that have gone before and we can see things have changed quite a bit. And guess what, things are going to continue to change.
I predict that they will change to the point where getting a link from a website to determine where your website is placed in Google will become less and less important. We see from the rise of social media the effect it can have on marketing budgets, indeed this website ironically has never really bothered with link building or SEO. Right from the start we went for social media, the thinking being the agencies who buy our services consume social media.
You go where the eyeballs are.
Being number one in Google for link building will earn you lots of dosh, but it isn’t the only way. Anyone starting in the SEO or link building would be wise to go the social route.
However, if you are selling plumbing supplies in Cornwall, you should be going for Google and that means link building. Add a social strategy to that which folds into a content marketing strategy and you are going to dominate.
Right now 12% of retail is done online, it is predicted the figure will rise to 25% in 2015. Yes, it’s a growing sector, but the competition for eyeballs is increasing.
We live in fascinating times and must keep our minds open to new opportunities and get ready with matches to burn our totems. Hmmm, not sure if that reference works, but you know what I mean. Don’t get hung up thinking anything is going to stay the same.
Look to the horizon and breathe deeply the air.
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