250 million pictures a day are shared on Facebook
Can your headline compete with that?
How to make content work for your website
250 million pictures a day are shared on Facebook
Can your headline compete with that?
I ask because I’ve noted on several content sites that they reject articles on poker, horse betting etc. But accept articles about spread betting. And yet when I speak to my friends who earn a living spread betting, they tell me that it is gambling. Certainly when compared to other forms of investment, but the risk can be reduced by increasing your skill in the activity.
Categorisation is important in seo.
As is the semantic meaning of words and phrases.
Spread betting is one of those terms that can have one foot in gambling and one foot in investment.
Why is this important?
Many phrases are what’s called polysemic, meaning they have a number of meanings, read Clustering of Polysemic Words for an interesting look into the the subject with regards to categorisation. The Wikipedia entry for Polysemy is a good place to look for a further understanding of the term.
It is important if you are building a keyword list, sorting keywords into categorisations. Categorising keywords as you well know is an essential part of SEO and so an understanding of the nature of the term, polysemic, may help you in this task.
Context is crucial when deciding which category to put a term which has multiple meanings in. But, there are many forms of context. Most importantly the viewer has a context which if you have done your research correctly you already are aware of and have prepared for.
Our brains like to order things, it’s why lists are so popular. If you confuse the brain over the meaning of a term your message will be lost. Context happens because of the meaning around keyword we are targeting. Context is what happens before, during, around and after the keyword has been digested by the brain.
Many things affect context, and maybe that’s for another blog post.
All this folds into useability and how effective your website is at reaching its objective, be it sales, links, subscribers etc.
Further reading on the subject can be found at:
For a more in depth understanding of the workings of spread betting please go to financial-spread-betting.com
Over the last few days Google have launched a potential game changer into the search world. ‘Search plus Your World’ has set up a firm foundation for Google to move into becoming a social search engine in an effort to make its search results more personalised and relevant to the individual user, allowing them to have more access to information and content from people they know or from within their own online sphere.
One of the main changes brought in through this update is the way that Google+ accounts, pages and information have become even more deeply intertwined with search results. Information shared on Google+ is becoming even more prominent in today’s SERP (Search Engine Results Page), out ranking rival social networks in search rankings and set to play a deeper role in personal searches. This is why any current SEO Training should include information about the way we currently use Google+ and guidelines about using it as a tool to help get your content, and message, across.
Keeping organised groups of experts, pages and enthusiasts of different subjects is a great way to filter and view new content and comments around one topic. Building your own directory of large circles not only opens up your network to a wider audience it also helps to build internal links.
When your content appears on other users’ streams it is indexed by the web crawlers and the more a piece of content is crawled the more importance search engines place upon it.
So the more people you share your content with the better chance you have of achieving a high search ranking, as well as improving your odds of receiving more shares, +1’s and comments.
We have put together a few Google+ circles for you to add to your own profiles, so you can get a start on growing your network:
Make sure you add more profiles and pages to these circles expand your reach.
Google have been including author information into their search results for a while now, displaying a thumbnail photo and link to the author’s Google+ account within search results. However, now they have made it easier for Google+ users to lay claim to their online content without having to link your content to your profile using HTML author tags.
By adding the sites you contribute content to in your profile’s ‘Contributor to’ box and by making sure your email address is added to the ‘Work’ box all on your profile, Google will include your image and G+ account details to its indexed links; as long as the original post includes your name and ideally your email address.
This is a great tool to allow you to stake claim to your work and direct readers to your own account, as well as being potentially a great way of cracking down on people copying your work rather than sharing it.
Take a look at Google’s content guidelines to find out more about including your author information in search results.
Your profile is your online you. Google+ has set itself apart from other social media sites such as Facebook by making public profile pages far more searchable to search engines by default, indexing information such as:
A lot of information can be extracted from this, which is why you can use your profile as a tool to connect everything you have done online, making it searchable in personal searches and Search Plus Your World queries. Luckily, Google do make it easy for you to manage what information you do and don’t want shared and indexed, so spending that extra bit of time sorting out your privacy settings is a must.
Due to its keyword rich and easily web bot readable set up, shared content on Google+ has a tendency to do very well in search results. While some say this is due to Google favouring its own products a lot of it is due to the way they optimise their pages, which include long and descriptive title tags which hold more valuable information for crawlers to use in order to accurately index the page.
Also, using your circles you can easily specify who you share your content with, so you can easily target your audience with relevant content they would be interested in. This will mark the post as “Limited” on your shared post, which when clicked will show who you have selected to be privy to the post. Combine this with tagging people using a “+” or “@” before typing their name to really give a sense of personalisation, thus highly increasing the odds of your content being viewed by the people you really want to see it.
We have recently published a post giving the low-down on ‘Search plus Your World’ and its potential threat to SEO and online marketing, so be sure to give it a read to find out more about how the new development could affect your SEO efforts.
From what we’ve seen personal search is here to stay, so the time is now to adopt techniques to get your content found or risk falling off of the search map forever.
If you want links, it is the Linkerati you need to get the attention of.
The Linkerati are those who link
They are distinctive from your customers or your clients or the other people you would like to impress, but do not have the power to link to you.
There are various tribes within the Linkerati, and these all respond to different stimuli.
Most are excited by information.
Not just any kind of information, but information that intersects their current thinking. Which raises other problems.
How do you find out which kind of information intersects the thinking of the Linkerati?
How do you get the linkerati to take notice of you information?
How do you create information which will juice up the linkerati enough for them to link to you.
You have to tap into the Lizard brain, or the Old brain. You need to get down to fundamentals.
People link, motivated by emotion. It’s why popular bloggers can produce mediocre content and get links. Emotion counts.
A lot of the linkerati get emotional about data, particularly when it’s represented in a graphical format. Hence the rise of infographics for seo. The brain can digest pictures or visualisations quicker than text and the linkerati love information that is steam pumped into the visual cortex.
But, if you are not part of the linkerati it’s very tricky to get into the head of this tribe. You certainly have no chance if you are a suited marketing executive, you must dip into the tribe and employ a translator, negotiator, emissary.
The best advice I can give is become like them. Even if you are one of the Marketing Executives, come over to the side. Other than that, you are going to have to talk to one of us who can communicate with both sides.
The Forex market is one of those things that really benefits from a graphical explanation. In the SEO world the Forex market is quite hot and very competitive, which is a good thing for those of us who build links for a living. Building an Infographic for links is a no brainer for this market, it is so competitive that every little helps.
Here is an example of a Forex Infographic that has done very well and a lot can be learned from it.
This infographic is provided to you by CMS Forex.
Click here to add this infographic to your website.