Set up a site that panders to a certain prejudice and creates a suspension of disbelief. Provide the usual pointers that linkers and journalists need to pass the test and bada bing.
Of course it’s not as easy as that, it’s a lot of work and you really, really have to know what you are doing.
Hoaxing for links.
I’m a big fan of hoaxing for links and this one popped up on the radar today.
Titled, “Is Internet Explorer For The Dumb? A New Study Suggests Exactly That.”
Someone set up a website that looks and feels like a proper research type site and published what looked to be an authentic report. A lot of people retweeted and linked to it, including the BBC and the Freakonomics crew.
We all get hoaxed every once in a while and it’s mostly harmless and just a bit of fun.
But, it can get you an asssack full of links.
If you look at this story you will soon realise that an SEO would never get hoaxed by this as the PR of the site is zero.