Blogging the Topical Miasma

This post is the 4th in a series.

The others are:

They are part of an SEO experiment. I love being in the lab, it’s the best part of SEO I think, tinkering in the lab with stuff and discovering what happens if you put this and this together and give it a twist of this.

So, three posts, pulled from topical news from my feed reader. Written quickly and with a conversational style. Giving useful, actionable information and mostly focussed on SEO, social media or tech.

Pluck out a newsy topic, write some stuff quickly and then publish. It’s actually a quite common technique which focusses on the power of the title tag and the authority of a website/blog. These terms are topical and so get searched for, although it’s mostly used by sites who make money from displaying adverts but it can be useful for other business models.

The trick is, you have to write well and have an attractive style. You also have to know a little about what you’re talking about. Not a lot, it doesn’t have to have depth, but it needs to have a wide surface area and you need to know how to communicate that in a way that is pithy and makes sense.

Oh yeah, it also helps with your writing if you know a few uncommon words which you can include here and there, it makes people think you are more brainy than you actually are. I’m a lover of words and have a book shelf full of books on words, so it flows out when I need it.

How does this help you if you have an affiliate blog selling model trains online?

Best to outsource if this to your team members. What do you mean you don’t have a team and you do everything on your own? Hmmm, that’s for another post.

Hire poets to write your blog posts, they are the fastest and most exciting bloggers, if you can get them to stop smoking weed for a few mins. Don’t hire copywriters, the art of the word is beaten out of these people from birth. You want to rise above the swamp, not add to its moist, fecund mass.

And there is another reason for this series, I love to write this kinda stuff.

And you really should do what you love.

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