Very interesting debate with Wil Reynolds and Brett Snyder from Seer Interactive, an (if you want the points you have to give the right anchor text as well as the link 😉
I have this conversation with clients all the time. Both sides have merits and I think it comes down to the business model of the client and the amount of knowledge they have. The best client will just give you the cash and say, “you do that voodoo that you do so well,” but very few actually say and even less sing it in key.
There is something I call, Positive Domain Name Context. If you have a blog and call it Death Star Pizza and stick a blog post about space ships, it makes it more likely that you will get links. You tap into a niche where you clients and the clients competitors will not normally be able to get links. The site then only links to the sites the client wants to link to.
Also, there are a few other things that you can do with a Microsite like this which gets good quality links. But, I’m going to leave that for another time.
Linkbait has definitely evolved and there are quite a few creative ways we can use content that gets links. A client I was chatting too last week was amazed how his site for Ironing Board covers jumped in the SERPS from a link from a an authority site on cat snacks. (Niches have been changed to protect the innocent) You hear a lot about you gotta get links from sites from in your niche to rank for your keyword. No you don’t.
Time and time again I see sites ranked with links from all sorts of niches, as long as those sites are linked to and are seasoned over time it doesn’t matter.
I hate to say this, I really do. But Google +1 will fail.
I don’t think this because I have done an in depth analysis of it’s features and tested it for the last 6 months it’s more instinctive, so take that for what it’s worth. My thinking is based on the following.
Google does search very well, social is a different thing entirely
Google isn’t hungry, failure will not move the share price or cause a significant bump in revenues
Google can buy Twitter whenever it realises it can’t do social, so why try too hard
Sheds of sock puppets are on standby to manipulate the system
There is no void for Google + 1 to fill, we can already do what it offers and are embedded in other networks
Social networks are powered by fundamental forces like sex, money, social approbation etc. I don’t see any of these primal forces being sated in the current features
There are a few more reasons I will save for the email list.
I hate saying all this because Google could have done it, they left it too late. I remember saying back in 2007 they should do something like this.
They have spent too much of the evening working on their PhD papers and turned up at the party with a bottle of Peach Schnapps wondering why the hot chicks have already left the party.
The other reason of course is that Google search is very, very good and it would be hard to improve it. Google Search and it’s commercial cousin Adwords are truly the works of genius. Which is why it feels awkward watching people get excited over this.
Ah well, gives SEO bloggers something to write about.
There is a new Twitter movement out there, it’s called “Follower of 10”
It simply means reducing the people you follow on Twitter to 10 people.
The point is to increase the signal, decrease the noise.
It’s not for everyone, everyone has their own social media strategy.
I’m taking up this challenge, it’s difficult as I get the feeling I’m missing out or am unable to influence a useful connection. But, there are so many more efficient ways to stay connected. Also, if you are worried that someone will de-follow you simply because you de-follow them, then their follow is probably worth less than you think.
This is not a hippy dippy movement to keep things real and fruity, rather it’s a time management thing.
Throughout my travels in the world of Internet Marketing and SEO, you meet a lot of liars, bullshitters, schmoozers and arse-lickers, (a nice line inspired by Alan Sugar). There are a bunch of other words too, but I don’t have that long to write this.
Point is, how do you know who is good.
How do you know when you have found a good link builder?
It makes little sense for a good link builder to show work they have done as it is commercially sensitive. I always keep a few in my back pocket that I know I can show, but most of the time there is little visible sign of anything really happening.
Link builders tend not to have showrooms or large shop front windows.
But, one bunch of people do know and that’s long term clients. I say long term as there is no such thing as short term link building. Not if you want a long term business.
Great link builders take a strategic look. Here are a few I have found along my way who I would recommend.
This is not a definitive list by all means, and if you are a great link builder and feel you should be on my list then let me know and I can make another list.
But these link builders stand out and would be who I would hire to manage my link building. They are also who I recommend to other clients when I have no client spaces available.
So, take it from me. These are people who are at the top of their game and have impeccable credentials and can be trusted to get the job done.
Of course the more interesting blog post would be the dark side of link building and the story about the one armed, Ukrainian, transexual midget, who can do amazing things with sub-domains – but lets save the best till later.
What is does is make sure you don’t spam by pinging to much. I add a whole list of ping services to my WordPress blogs and have to make sure when uploading a bunch of posts that the services don’t get too much ping action which leads to a black.