Comments on: Actionable INFORMATION – Do you have a large bag of it handy?

By: Vince Samios

Vince Samios — Tue, 17 May 2011 10:36:55 +0000

The basics of SEO are a sinch… it’s when there is a problem, or something is out of the ordinary, that experience comes into play.

Also a big part of SEO is being able to read a market and analytics data, and this only comes with quantities of experience.

By: Colin Stevens

Colin Stevens — Tue, 17 May 2011 07:33:03 +0000

What you say is so true. I ‘ve lost count of how many people I’ve spoken to who want more leads and more business who look at me blankly when I ask “so have you written an article on how to solve the most common problem your customers face that you don’t get paid enough for to go and do for them?”
Sadly they usually don’t want to give their secrets away but the bettter ones see it is selling by not selling, being perceived as an expert without saying you are an expert etc.

I look forward to your next article!

By: Lyndon Antcliff

Lyndon Antcliff — Tue, 17 May 2011 06:11:57 +0000

Thanks for the compliments, phrases like “Content is King”, are correct but lose their meaning from overuse.

These concepts are ancient, it’s just the retelling of them changes to suit the sometimes jaded audience.

You re-sell an old concept simply by calling it something else.

By: Lyndon Antcliff

Lyndon Antcliff — Tue, 17 May 2011 06:08:33 +0000

I’ve read David Allen’s “Getting Things Done”.

The concept has obviously not stuck in my mind.

What can we learn from that?

By: Robert Somerville

Robert Somerville — Tue, 17 May 2011 06:04:08 +0000

Couldn’t agree more with your post with the only caveat being that it assumes that people understand basic SEO principles and implement properly. My experience is that this is not always the case :)

By: Stuart Wooster

Stuart Wooster — Tue, 17 May 2011 04:31:30 +0000

Fantastic point, and goes back to ‘content is king’ that I heard time and time again when I first started blogging.

By: Sam Sotiropoulos

Sam Sotiropoulos — Tue, 17 May 2011 04:26:08 +0000

Hi there, just a minor correction. Michelle Macpherson did not come up with the phrase “actionable information”. It is a long standing concept in David Allen’s “Getting Things Done”.

By: monroe ball

monroe ball — Tue, 17 May 2011 03:45:29 +0000

Good advice basic writing. Simplicity is always complicated when you think too long!!

By: Steinar Knutsen

Steinar Knutsen — Tue, 17 May 2011 03:29:56 +0000

Great advice. Actionable content is key and serves so many purposes including SEO and actually educating your market.

By: Grant

Grant — Tue, 03 May 2011 15:08:22 +0000

Glengarry Glen Ross