Why Stumbleupon is not Dead

A quick look around the blogosphere and there are a number of posts about Stumbleupon being dead. When what they really mean to say is, “I can’t get Stumbleupon to do what I want it to do so it must be dead.”

There is of course an overuse of the “Dead”, when it comes to describe something they think no longer works. For me dead equates the end, finality, nothing left, no coming back.

When perhaps what they mean to say is, Stumbleupon has got a slight head cold.

Here are some quick stats on Stumble traffic from a site I look after.

Stumble traffic

Stumble traffic

Now of course, Stumble traffic isn’t the same s all traffic, in fact most traffic from one place tends to have it’s own unique flavour.

Stumble traffic tends to decide more quickly if they want to leave or not, you have less time to grab them. A lot of people simply complain about this saying that Stumbleupon traffic is just surfing through and does not monetise. But that’s the wrong way of looking at it. More useful to say, OK, I accept that I need to craft content to appeal to the stumbler.

Don’t blame the traffic, blame the content.

Stumble traffic is human as any other, if you give them a tickle they are going to smile like any other humans. They laugh, they cry, they fart and they spend money.

So try not to come up with excuses about why you can’t and try to develop ways in which you can sate the desires of this fast moving, but very alive bunch.

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Comments

  1. says

    “Don’t blame the traffic blame the content”

    I disagree with this line, stumbleupon is great social bookmarking tool which sends lots of traffic but the users who are visiting the site are not buyers, they are actually some random users who are on stumbleupon to view different sites which are funky & attractive. Though I’ve also received good traffic from SU but after some time they began to decline & it is zero.