An SEO should always travel. Even if just to load up the Google front page and view how the foreigners search for stuff. As I sit with salt baked onto my skin whilst I sip the surprisingly good, sludgy, Greek coffee, I think about the bubbles we exist in.
How different people, who speak different languages, have different alphabets and different ways of eating, defecating, picking their nose and bribing the local official.
It’s all different.
Those who can understand the differences, both subtle and major win.
Those who don’t, stay in their bubble being big fish in an eggcup full of water.
You see that a lot in the Asperger-flicted seo space. Guys (and it invariably is guys) who like to learn a lot of over complicated, ultimately useless information who like to bamboozle noobs and spread confusion of the Twitter feeds like a drunken spider on it’s way to the taverna.
And of course those who treat “the game” like a business, rather than a private/public wank are those who tend to to step out of the bubble and discover pastures green, with trees weighed down with over ripened fruit just waiting to be plucked.
Twitter aids in our process of being able to identify those who are simply gobbing off and are full of fecal matter.
I’m as guilty of turning my twitter stream into a lumpy/liquid stream of shit as is the next man. But I do like to think I throw the odd gem in every know and again.
My favourite usage of Twitter is that of a bullshit detection tool.
Those who tweet all day may not be doing it because they are crapola at “the game”, but because the stream of digital communication provides a warm electronic blanket they can wrap around themselves to fill the gaps in their souls.
Those who leave week long gaps in their stream are not doing it because they overdosed on plain chocolate McVities Digestives and Vimto and have nothing to say. But because they are getting on with business, building their empire.
An Empire not built on the sand of Facebook, as I talked about recently, but on a solid foundation of a list of prospective punters – on blogs and websites which they own. Not owned by some twatty American corporation that has delusions that it more important than a tub of Chunky Monkey.
Own it, don’t rent it.