Gonzo SEO

I hate aspiring writers who bang on about HST as if invoking the name of Mr Thompson will somehow make them writerly Gods.

Take your heroes, burn them. Then spread the ashes on your toast as you wait for you latest bittorrent of Manga to download.

However, for those who know what gonzo journalism is – and if you don’t know, you need to read more – need to look at that writerly style and apply it to their blogging style. The reason being is that the words of a gonzo tracht do not fit comfortably into the nicely shaped holes that await information. The words and thoughts and ideas and feelings tend to scrape the sides and ruin the pristine condition that the grammar nazis like to keep their information brain holes in.

When you scrape the edges of someones mind you make them sit up and think, question, change emotion. When that happens the reader has been softened, sweetened, seduced for any kind of message you want to.

This is not new, it’s ancient. And don’t think that moist inducing companies like Apple and Google do not employ such tactics constantly. They are steeped in the dark arts of black ops marketing technique and will shaft you deep into the softer parts of your mind to get their message in.

Have I broken my own rule by invoking the “HST” bomb and then saying not to.

Of course I have.

The first rule of gonzo blogging is there are no rules.

Comments

  1. says

    Nice bonkers post, thanks for sharing. I never thought of employing HST as a writing style but i didn’t want to call my son after the great man. Sadly denied by my wife on account of it’s rhyming potential. That, and the fact that she didn’t like it.

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