Recently I bought a great book on human behaviour and how to gently influence people from Waterstones book shop, called Nudge by Richard H. Thaler and Cass R. Sunstein (a middle initial always makes you seem more authoritative). It looks to be a cool book, but what I most remember about the encounter is the [...]
How Not to Upsell your Product – or How WHSmiths and Waterstones degrade their brand
October 28, 2010 By 3 Comments
Gonzo SEO
October 20, 2010 By 2 Comments
I hate aspiring writers who bang on about HST as if invoking the name of Mr Thompson will somehow make them writerly Gods. Take your heroes, burn them. Then spread the ashes on your toast as you wait for you latest bittorrent of Manga to download. However, for those who know what gonzo journalism is [...]
Garden Cabins go Mental on Adsense
October 20, 2010 By 1 Comment
Sometimes I wonder why people go nuts buying Adsense ads when there are far more effective ways to market your website. Showing me the same ad over and over makes little sense, especially when I am not interested in buying. So it is with Dunster House Log Cabins. I include a bit of adsense here [...]
Greek Coffee Fused with SEO Twitter Streams
October 12, 2010 By 1 Comment
An SEO should always travel. Even if just to load up the Google front page and view how the foreigners search for stuff. As I sit with salt baked onto my skin whilst I sip the surprisingly good, sludgy, Greek coffee, I think about the bubbles we exist in. How different people, who speak different [...]
