Diggs for Sale

Maybe this post should read, “Digg for sale”.

A few thoughts on what is happening on digg.

First, I’m not following the current convo regarding the latest changes at digg closely as there will be a period of flux where nothing of worth really settles. Don’t get me wrong it’s a great, geeky, soap opera and if you have the time it beats having to watch the coffee dribbles on your wall harden in the warm sun.

Most of the people I follow about the subject are the professional diggers who have made a career out of pushing stories to the top. I of course push my own stories to the top and over the years have realised how much most of the social bookmarking sites are quite easily gamed. Mostly in an ambiguous nod from the owners of the sites.

Whilst the owners of these site publicly castigate such practices, they actually need professional social bookmarkers as they provide them with quality content. If it’s an infographic it’s usually been created by professionals. Which I think reveals the extent of the operation.

So, why is this important.

Well, if you are not getting a piece of the action, then you are missing out on a big chunk of online marketing. It’s a relatively small group who control 80% of social bookmarking action. It’s really no different than getting stories in newspapers which are sympathetic to a specific brand or product.

But right now, digg is in turmoil in the sense it is not yet clear how to promote. Which is why I think it’s not worth following the story. In a few weeks it will be clear which wheels need to be greased, but right now, I’m off on holiday and hopefully when I come back it will be sorted.

However, digg only represents one entity and there are many others to promote your website at.

Be Sociable, Share!