iPhone 4 Problems can be made into Linkbaiting Opportunities

Right now there is a problem with the iPhone 4. Engadget has a nice piece on it.

Lets leave aside the iPhone must-buy-on-first-day addiction, which is actually an exceptional marketing mind job although try to find someone who bought an iPhone to say, “dude, I just couldn’t help myself”, what I hear from people are the words, “well I had an iPhone 3 and…..”

The point I am making here is not to poke fun at the first buyers but to underline the fact that Apple is a highly profitable brand to linkbait. It’s a passionate brand and whether you think they are just a corporation like Microsoft or BP and their duty is to the shareholder – you would be right, but you are missing the point.

When content about Apple is published, it has the potential to get noticed by vast amounts of people who have the power to link to your site. These are the people you must stimulate to link.

Happening right now is a problem with the iPhone 4, it’s a huge embarrasement to a company like Apple and is already being taken advantage of by Nokia.

Nokia get the linkbaiters award of the day. They saw the opportunity and understood the social space, they probably don’t need the links but they will steal some of Apple’s thunder. Not quite ambush marketing but very clever.

Now, you have your site, or you may have a clients site. There is probably no niche where you can’t fit in a story like this, you simply have to be creative.

If I didn’t have to go get ready for a product launch tomorrow we could expand more on this and I could give you examples of niches that are hard to get links for could take advantage of such stuff.

This is exactly the kind of thing we will talking about at Linkbait Coaching

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Comments

  1. says

    Simply amazing. You know I think that Apple is facing all of these issues because they rushed to make the iPhone 4. Android more than likely caused this. However, Steve needs to give an official statement and soon. Until then we can only speculate.

    Any how theres this article at http://getyourgadgetsgoing.com/ called “iPhone 4 Is In But The Problems Are Out: Complete Overview”

    Check it out for the complete listing of iPhone 4 issues and one that you may yet have heard of but still might be experiencing.