There is a “PR & Social Media In Practice” on today.
I noticed it in my twitter feed, #PRWSocial, which is fine. But then I went to Google and did the search thing and had to wade through a bunch of twitter nonsense before I could get to the meat, which was the offical PRWSocial page.
Which is here if you are looking.
The point is they failed to optimise for the tweet tag before they launched.
Why is this important?
Well, if you have a bunch of PR people yammering on about social media whilst their fingers are leaving grease marks on their iPhones from the canapes tweeting about the conference, you need for people who stumble across the tweet stream to be able to bang the hashtag into Google and get to the page that tells you what it’s all about.
PR people must find it tricky to tweet from their iPhones, what with their wrists being weighed down by those really heavy Rolex watches
So in future guys, know that social media must be integrated into your entire online marketing strategy and that includes SEO.
It’s the same if you are going to build a digital camera review blog, you must integrate to maximise the effect.
It’s interesting how the PR industry is so slow to really take advantage of social media. Meanwhile, it is the SEO professional who is the true master of this domain.