1. Content
2. Distribution

The second one is what most people have problems with and although it seems easy, it’s actually something which requires some hard graft over a period of time. What you need is to build a network of people you can contact who will help you spread the message. There are many ways you can do this and it’s best to pick one that fits the particular way you need to work in the niche as some are different than others. At that level it’s not much worth giving advice as it depends on the specific projects requirements as they are all different.

But once you have your network, be it a bunch of bloggers in the niche, some emails of hungry people or a database full of social media grafters who can send your digg/reddit/mixx/stumble etc. into orbit.

Producing content and building a network are two different processes requiring different skill sets, and most people cannot do both.

My advice for a quick and dirty solution is to take a weekend hypnotism course, then pop along to a social media conference and take control over the mind of a Power social marketer. The real answer is simply that you have to graft and most people don’t want to do that.

Thanks Paul

I had to read those books too, and re-read them because they were quite complicated. I really like your idea in this post and think it could work a treat, thanks for getting my brain cogs moving first thing in the morning…