Wordtracker for Firefox Keyword Tool

Just downloaded the new SEO Blogger tool from Wordtracker. Banged in the most boring keyword I can think of, “insurance” and it spits out

insurance,auto insurance,cheap insurance,car insurance,insurance quotes,health insurance,life insurance,state farm insurance,dental insurance,progressive insurance,health insurance quotes,farmers insurance,pet insurance,cheap auto insurance,homeowners insurance,travel insurance,allstate insurance,term life insurance,cheap california auto insurance,health insurance plans,home insurance,automobile insurance rules,motorcycle insurance,medical insurance,nationwide insurance,affordable health insurance,cheap car insurance,american family insurance,business insurance,

It also informs you of the number of searches performed on the keyword. You can sort by searches or keyword. There doesn’t seem to be an export to csv facility, which is a shame.

The benefit is that it’s within the Firefox window, it’s quick and easy.

A thesaurus module would be a useful addition.

Another easy way to build keyword such as engineering keywords is to use the Google keyword suggestion tool.

With most tools, the trick is to use it in a way that other people have not thought about. Throw a little creativity at it and have a little fun.

Which reminds me, I have to create some insurance headlines for this weeks Magnetic Content newsletter.

12 Skills of the Rand

When I read the The 12 Skills That Have Served Me Best in My SEO Career I immediately thought, “good stuff, must twitter”.

Wrong, wrong wrong.

Posting on my blog helps by:

  • Building my blog
  • Giving SEOmoz a link that is better than the link from twitter
  • Reaching people who do not Twitter
  • Avoiding overlap as other people will tweet
  • Comments become part of this blog and not twitter

If you want to read my words you are going to have to read them here. If I twitter it, all I get is a bunch of retweets by people who are too ADD to read the article and to help Twitter build its business.

Which makes me think of another headline for this article, “Why I wont Tweet Rand Fishkin”. I will use that on the tweet to announce the post. It has lots of elements of a great headline, which I may deconstruct in a later post.

I recommend the article to anyone who needs a blueprint to being a great seo.

10 Link Bait Tips

If someone asked me what are the 10 best linkbait tips around, this is what I would tell them.

1. Define why you want to get links. This will provide information about how to go about it, the more information you have the better.

2. Define who you want to get your links from? If your answer to this is, “I just need more links”, try to understand that it is easier to get links from a specific target than a general one. If you want a link off authority news media, such as the BBC, Telegraph etc. it becomes easier to target those sites and the people that run them.

3. Define the people you want to get links from. People give links, not websites.

4. Define the type of content that people you want links from link to.

5. Define the type of headlines that the people you want links from link to.

6. Create your content slowly, make many drafts and many false starts. The first thoughts you create tend to be the same as everybody else. Create exceptional content.

7. Stand out, don’t be like everybody else, even if it means getting a slagging. Powerful linkbait will disrupt and break out of your intended target base and go uncontrollably viral. Strap in and enjoy the ride.

8. Linkbait for scanners not readers. People will try to impress you by telling you they read on the web, even if they are telling the truth they are in a small minority. People who use the web mainly scan, this has been proved by countless testing. Make your content easily and quickly digestible, segments of text, bolded subheading, imagery, video etc.

9. Shake things up. Don’t be afraid to annoy people, subjects usually have a number of interested groups. One group may hate what you did with a wild rage. Focus on the silent majority. Good linkbait always attracts haters who are bitter about other peoples success. Concentrate on the objective, if a whack job links and says what an idiot the creator of the content is, consider job done.

10. Download the voice recorder for your iPhone. Whaddya mean you don’t have an iPhone? When you are walking, at dinner, watching a movie, taking part in a triathalon, record your linkbait ideas. Imagination seems to work best when allowed to roam and ramble.

11. Link bait is about getting links, that is the objective. Not adulation on twitter, not people saying nice things about you, not having an seo rockstar invite you over for tiffin, not avoiding the whack jobs on social sites. Focus on the links, stay on target.

12. Understand the psychology of people. For example when making a list of 10 you will always find someone will point out the fact you have gone over. This is indicative of predictive behaviour, people tend to be creatures of habit and repeat the same thing over and over. Even though I have pointed this out the temptation for someone to highlight the mistake is just too tempting.

NO FT.com, That's Not how You Game Digg

I submitted a story to digg about global banking which went hot, which I didn’t expect as there were no pictures of Megan Fox or explosions. But it got a front page no problem, which raises the question, do certain sites on digg get an artificial bump to the front page?

But lets leave aside the fact that digg loves the multi million dollar publishing companies whilst it loves to dump on little Jonny’s blog about the new AJAX/PHP trick. We might come back to that later.

So when I submitted the FT.com you could read the story, when you go to it now it gives a snippet and asks you to register for free.

Here is the url btw,

Oh look, it’s throwing up digg.com as the referer. My ADD kicked in before I could decode the url, if anyone wants to show off in the comments, go for it.

So, why is this bad?

It makes me think twice about submitting the FT to any social bookmarking site and I don’t think it motivated other diggers to submit in future.

What would I say to the FT.com if they hired me as a consultant?

If you know the traffic is coming from digg, set it up so that they do not have to register. Why? Diggers are probably not going to register anyway and make link to that page. Hit all other traffic with the subscription page.

Publishers should not be giving stuff away for free unless they get something from it, so FT is doing the right thing with the sub page, but in the wrong way. It would benefit more by letting diggers access it’s content than it would get from what I presume is a teeny tiny amount of subscribers it gets from a digg front page.

Just a teeny tiny tweak would increase their bottom line, c’mon guys it’s not like this is rocket science.