Yes you do.
A successful social-media campaign integrates social media into the many elements of marketing, including advertising, digital and PR. Opinion and theory are no match for experience and the best social media marketers now have more than 10 years of experience incorporating interactivity, blogs, forums, user-generated content and contests into online marketing.
I’ve been involved in social media for about ten years now and what I find obvious, natural and easy, others find impossible to grasp.
Sure you can read a bunch of books and blogs and learn the knowledge, but that only goes some way to delivering the goodies. There are other people out there who know and live in the space of social media. It is a complex and nuanced place and takes a lot of real time experience to develop the ability.
I wouldn’t say it’s an art, it just takes time and incredible amounts of grit to keep working at it.
Those of us who have been doing it for years have a head start.
Over the years technology has improved, making a few things easier, but there is not technological solution for experience and real life knowledge.
And if you were thinking that this blog post was all about trying to persuade you to hire me and others like me, you are absolutely right.
Just looked in my calender and noticed SES London 2010 is coming up next Feb. And they seem to be shipping the Yanks over again.
Not sure if I will be going to this one, the last one had way too many Americans presenting and not enough Brits. I remember one keynote which was 100% American, which seemed to say the British have not enough search engine optimised talent locally to get on the stage and compete with the likes of Jill Whalen. Now I don’t have a problem if it’s SES New York or SES Chicago. But this is SES London.
So to the organisers of SES, show a little more respect for the local talent and if you expect British seo bloggers to be covering the show why not have some of the incredible British seo talent on the stage and stop paying for Americans to be shipped over.
If the organisers don’t know of any British or European people to present and panel at the conference I will be happy to give them a list of some of the best in the business.
It will reduce your carbon footprint too 😉
Disclaimer: I have more US friends than UK friends and some of my family are American and was named after an American and blah blah blah, yada yada yada, so not anti American in any way. But see SES London as a British and not American event.