Moonfruit Bigger than Jacko

Yesterday a free website builder called Moonfruit became the most twittered about company on the Planet.

Bigger even than Michael Jackson.

Here’s how the front page of Twitter looked today.


They showed how a proper Twitter marketing campaign should be run. Giving a Macbook Pro away each day for 10 days, and all you need to do is to tweet #moonfruit. It still has 9 days to run.

A lot of people don’t understand Twitter, those that do reap the rewards. But it’s not about replicating what has already been done, you have to throw a little imagination at the problem.

Things are moving fast.

As always.

It’s no longer about getting the digg front page, that’s now old school.

Now, right now. Not yesterday, but right now, it’s all about the buzz.

Twitter is merely a tool as is digg. A tool to create buzz, if you don’t get it, you don’t get it.

The real prize these days goes to those who can capture the consciousness of millions of people. The technology enables you to do it, for only a few thousand quid you can…… well. You know the rest.

Watch out for what Moonfruit do in the future, they are a company who have the ability to do grasp the nature of what is happening and take advantage of it.

Those who get it, get it all.


So far they have been mentioned in Brand Republic and Mashable, I am sure that’s just the start.

14 thoughts on “Moonfruit Bigger than Jacko”

  1. @alex

    If you want to know the answer, simply count the number of #moonfruit tweets in a 24 hour period, there are tools which do that. It’s not hard to do

    But I would rather focus on the seo and buzz marketing aspects of the campaign and its success rather than the probability factor of winning the prize

    A few people have made comments that such a thing is expensive, it’s not at all. But it’s certainly not straight forward to someone to think up and implement.

    You have to have guts to do something like this as there is always a possibility that it could flop. But if a buzz marketing campaign flops, and no one sees, did it really happen?

    My thinking is, it’s expensive not to try stuff like this.

  2. I have to admit, I hadn’t heard of moonfruit until they started their twitter campaign. Great campaign, they’ll certainly get their money’s worth.

  3. a good idea that’s obviously worked very well for them, but isn’t this a bit spammy? the noise to signal ratio for tweets with a #moonfruit hashtag is pretty high…

  4. @craig Yes it’s amazing how many people are mentioning Moonfruit in tweets. It’s not spam, it’s buzz.

  5. As an old marketer and merchandiser all I can say is its just plain smart. As was previously pointed out in so many words there are many levels to any marketing effort and many ways to measure the success of the effort. At the end of the day those decisions will be made by the people at Moonfruit. I say, good show

  6. I admire the effectiveness of the campaign, but I think there are serious methodology problems that may render the whole campaign unethical, if not illegal. Moonfruit is claiming that any tweet with #moonfruit in it is considered an entry to the contest, yet there is a widespread problem with Twitter’s indexing of tweets, which results in unknown numbers of people’s tweets not showing up in the public timeline or hashtag threads (and therefore, presumably not becoming part of the pool that Moonfruit draws its winners from).

    Repeated efforts to get a response from Moonfruit on this have been (moon)fruitless so far. Without any info from them, I’m led to conclude that they must be relying on that faulty search index, and are simply trying to hide from that truth at least until their contest is over.

    What they should do is halt the contest until they can ensure all entries are truly being counted, and urge Twitter to fix their tweet indexing so that it captures all the tweets its supposed to. Then, frankly, they should start their contest over with, because the first 5 days have seemingly been unfair to untold thousands of “entrants”.

    Here’s hoping that web journalists stopped being so busy getting wowed by Moonfruit’s success, and start asking whether thousands of people are being unethically used to promote a brand based on a false incentive.

  7. “My thinking is, it’s expensive not to try stuff like this.”

    Giving away 10 MacBook Pros is expensive. Especially if it’s a flop, which it is for 99% of the people who do incentivized PR campaigns like this. The idea isn’t unique.

    30 seconds of research also indicate that Moonfruit has been around for ten years already, and is an Alexa 15k site. When you have a large reach to begin with, making something like this successful isn’t such a jump.

  8. To say that it could be illegal just because twitter has a flawed tweet indexing system (tweetdexing?) seems like a bit of a stretch. Its not Moonfruit’s fault, and the burden does not lie on them. You can’t expect them to stop the snowball effect they’ve created for themselves to wait on twitter, because in all likelihood they wouldn’t get that particular snowball rolling again.

  9. I agree with Gabriel Harper, not only because we share a great name, but because I think the point is valid.

    Yes it’s easy to give away macbooks and get noticed, but if you’re a smaller company, can the same method work for you?

    What about giving away something more interesting or unique?

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