I will be speaking at the Search Marketing Expo, in London, May 19th, 2009.
Most of the presentation is ready to go, but I am going to be using my Twitter account to do a little tinkering, throwing out some ideas and generally using it as a three dimensional scribble pad. Hmmmm, not sure the metaphor works but anyway.
The premise of the presentation is “The linker does not give the link because of the content, the link is given because of what is happening in their mind.”
With that in mind I can see why someone has already called it the Zen and Art of Link Building.
As this is the “Blow your Mind” section I can’t get away with delivering a bunch of old and tatty ideas just so as I can promote myself (who would ever do such a thing at a conference) so I am going to work really hard to come up with advanced stuff that can really up your game. There are some techniques which I have found very useful in the past which I have never shared, SMX seems as good a place to talk about them.
It’s going to be a killer panel as the other guys are all highly regarded experts in their field.
Make sure you grab a ticket and come see the show. If you need to learn how to market online, this is the place to be.