McGrath worked at a PR agency and sent out the usual PR request to bloggers to generate a bit of buzz. One blogger, Borsch, got pissed and sent a not too happy email back. McGrath acted like a decent human being and apologised and asked how he should go about it.
Apparently this is against the PR professionals code.
After McGrath’s email exchange with Borsch, McGrath’s boss reprimanded him for replying to Borsch and was told not to be transparent with either the client or the blogger. McGrath has since left that firm and does independent social media marketing, yet Borsch and him have remained good friends.
I guess in the old days, before we marketed online, this kind of attitude may of worked. But, things have changed. Those PR companies who don’t move with the times will not be able to offer their clients an effective online PR solution.
Those PR companies who do not speak the language of the online tribe will be crushed under the flip flops of pyjama wearing bloggers.
If you want to know how to do online PR effectively. Get in touch, I have a few slots open for a couple of new clients.
Note: You can get in touch via my twitter account
Or email lyndon at cornwallseo.com