Analysis of an SEO story going Viral on Twitter
I tweeted, The Future of seo. From one of the UK’s top seo companies, Freshegg.com
The following retweeted the story.
The total number of followers these account represents around 21,000 people. Is there going to overlap, as in the same person following twice? Probably. Are everyone of those followers going to be online at that time? Doubtful.
How many of the remaining number actually click through? I cannot calculate, but the webmaster of the targeted website cam. From there they can construct an idea of conversion rate of a retweet.
It remains to be known the value of a story going viral. My definition of a viral is where someone passed a story on that another person had picked up.
This story has obviously a highly focused audience and not likely to leek into the mass market. But not many people need to see it to be a successful post. Sometimes I have found only one person needs to read a post for it to be successful.
We don’t yet know the power of a retweet, but those who have spent their lives steeped in the world of the viral for the past few years know something very interesting is happening.
We can feel the heat, even though we cannot measure the burn effect of the viral.
Building Twitter Real Estate
Which leads me to another aspect. How do you get people to retweet your stuff. Most of the principles of linkbait apply here, you give people the reason to retweet.
Most people don’t get that. I do a lot of training and it’s amazing how such a simple, fundamental aspect of online networking gets overlooked.
Give people a reason to reteet your stuff.
I don’t have time to go into this in more detail, but here’s a clue. The above accounts all retweeted the story. Do you think they are worth following?
Do you think tweeting quality information is going to get you retweeted?
Do you think they will be motivated in any way to tweeting this story?
I know a lot of social media marketers wished I would stop blogging and giving away all the tricks. But I just can’t help it, I love to share ;)
You can follow me on Twitter if that is your desire here