There is so much written, blogged, twittered about social media it’s like a thousand overweight elephants trying to get into the Krispy Kreme kiosk at Paddington Station. All at the same time.
So here it is. This is what social media is.
It’s just a bunch of people talking. And that’s it.
That is the essence. Its fundamental nature.
If you don’t get that fact, if that is not the basis of your understanding, then you don’t get social media.
Sure there are lots of forms of social media and we can go into the technical issues and the nuanced ways they are delivered, and the different tribes and culture, blah blah blah. But it’s already been done, ask the elephants munching on their Krispy Kremes
But it does not change the fact that social media is a just a bunch of people talking.