Coffee Shop Marketing Thinking

Creating conversation can be more linkable than pure content.

Starting an exchange of ideas within your niche can be more illuminating than simply publishing what you think, although to start the conversation you may have to publish what you think. The quality of the conversation will in someway reflect your understanding of the industry, whatever it is. By enabling a conversation about something that is on the minds of those in the niche you can create something more linkable than if you simply posted your own content.

My point is, seed a conversation own it, learn from it and benefit from it.