Your Blog Should Be Kept in a Sterile Enviroment

I rarely beg for social media votes on this blog. The reason is not because begging for social media votes is beneath me, far from it. But I want what I publish here to live and die on its merits. That way I can then see what the market loves and what it hates.

By knowing what people like I can deliver more of the same. I can find out what works and what does not, but if I started to go out and market the blog posts amongst my contacts the data would be made murky.

Most of the time, when I sweat over a post which I think showcases my huge talent, it bombs. But when I knock out something quick and dirty, something I think no one will take serious. It goes mental. Well that’s not entirely true, but the market constantly surprises me and I like to have the fresh data.

For example, I have tried different styles of headlines and it’s mostly the shorter, resourceful headlines which work, rather than the wordy, trying too hard to be clever headlines.

Always be testing.

Lloyds Bank is Pants

Great piece of linkbait from the BBC. Why?

It’s great because it got me to link, it got me to link because it both amused and made me angry. At first I thought such silly thinking by a bank should be publicised and I should post about it. But then I realised I had been motivated to link to the story. It’s distracting to call it baiting as in linkbaiting, but the story made my link finger itch.

I realise I could chose a better headline than this, but I wonder how many people search for “Lloyds bank is pants”? I guess I will find out.

The point is, invoking an emotional response is a powerful way to get a link. The story is helped by being on the BBC rather than a rag like the Daily Mail.

Actually I can’t really call it linkbait, it’s merely a great story.

Getting Links is like Getting Your Flatmates to go Down the Shops for a Packet of Hobnobs

Have you ever shared a house or a flat with someone? You are all sitting around the telly watching repeats of Coast and you ask one of your flat mates to nip down the shops and buy a packet of Hobnobs.

There is as much chance of your slovenly flat mate putting on his shoes and coat and heading off to Lidl than there is as getting someone to link to you.

The point I am making is that useful links are extremely difficult to get, if you give it no thought.

If on the other hand you said, “I have a couple of friends coming over, one of them is that girl you really fancy and by the way did I mention that she loves Hobnobs, do we have any in the cupboard?”

The chance of the slobby flatmate heading off to Lidl increases exponentially.

Rather than ask for a link, make it serve the linkers self interest to link.

Make it your goal to know what the linker is interested in, what gets their juices flowing. What makes their linking finger itch?

What reason does this linkbait give for people to link to it

An interesting nugget from the forums of Linkbaitcoaching.com

“What reason does this linkbait give for people to link to it.”

Too often I see visitor bait being created. So you got on the front page of digg, give yourself a gold medal and stick it on your ass.

Who are you targeting your linkbait to? If it’s the knuckle draggers on digg it’s not linkbait, it’s a wet fart in a hurricane.

C’mon on guys, it’s real simple. Linkbait is for getting links.

Who are you targetting? If you say “anyone”, get to the back of the queue and stay there. You need to know exactly who you are targetting, you need to know what they read, what gets their juices flowing, even the size of their underpants if it helps you craft content to appeal to their link finger.

Try linkbaiting one person, go on, try it. Chose an authority figure in the niche you operate and go after their link. That one authority link is worth more than ten thousand diggs (yes I know diggs lead to links, but only if the content is good enough)

Targetting one person makes it a lot easier to craft linkbait as it can tickle their fancy a lot easier. Once they link to you, others will follow.

Concentrate on getting the link, not the visit.